June 2023 - Page 11 of 15 - aNb Media, Inc.

Rainbow High Celebrates National Best Friend Day with New Survey Data

In celebration of National Best Friend Day, Rainbow High, the leading fashion doll brand from MGA Entertainment, Inc (MGA), announced the results from a recent survey that explored what qualities both parents and their kids look for when building friendships. These results help kick off the new season of the hit animated series Rainbow High Project Rainbow, available on YouTube Thursday, June 8, which explores the themes of creativity, friendship and being true to who you are. The survey of more than 1,000 moms, and their kid(s) ages four through 10, was conducted by market research agency Dynata on behalf of Rainbow High. The study revealed that the top two characteristics moms hope to see their kids embody are staying true to themselves with friends and self-confidence. Moms are specifically looking to dolls and kids’ content as key ways for young kids to learn these values.

News

Yoto Unveils Next Generation Yoto Player, Setting New Standards in Kids’ Audio

Yoto, the interactive audio platform for kids and creator of the critically acclaimed and award-winning Yoto Player and Yoto Mini, has announced the launch of Yoto Player (3rd Generation), once again revolutionizing the future of play while seamlessly integrating into families’ daily routines as their children grow. It’s the next generation player for the next generation of play.

Crayola Global Digital Influence Amplified in Continued Partnership with the TheSoul Publishing

TheSoul Publishing, an award-winning digital content creation studio, and Crayola, the global leader of creative expression products, are thrilled to announce the extension and expansion of their successful partnership. Building on their initial campaign that significantly boosted Crayola’s YouTube channel performance, the decision to expand their ties now includes not only YouTube management but also brings the creative collaboration to platforms like TikTok and Pinterest. The move is geared towards broadening Crayola’s digital reach and influence, ensuring more audiences can engage with the company’s creative content.

Mojang Studio’s Hit Minecraft Brand Continues Global Growth with New Licensing Partners

From the launch of Minecraft 14 years ago, the Minecraft universe has continued to expand, evolving into a global entertainment powerhouse with new merchandise, media content, in-game events, retail launches and promotional partners. Ahead of Licensing Expo in June 2023 and Minecraft’s 15th Anniversary in 2024, multiple new licensing partners are joining the brand that strives to build a better world through the power of play.

Vans Debuts Sesame Street Collection Made for the Entire Neighborhood

Vans, the original action sports brand and global icon of creative exploration, is proud to collaborate with one of the most impactful television programs of all time: Sesame Street. Highlighting both brands’ shared focus on creative discovery and uplifting a “We All Belong” message, the Vans x Sesame Street collection honors the iconic street where kids grow smarter, stronger, and kinder. The Vans x Sesame Street collection is built for the entire family with a head-to-toe offering of adult and kids Vans Classics, Vans x Sesame Street by Lizzie Armanto Skate styles, and Vans Customs prints.

Mattel & Gershwin Entertainment Announce All-New American Girl Live! In Concert National Tour

American Girl, one of the nation’s most storied children’s brands and a cornerstone in Mattel’s (NASDAQ: MAT) portfolio of purposeful products, have announced a new live concert experience for the whole American Girl fan community to enjoy. Touring venues across the U.S. starting this fall, American Girl Live! In Concert brings American Girl’s most beloved characters to life on stage in a brand-new pop concert spectacle that’s sure to be an unforgettable experience for fans of all ages. This action-packed and interactive concert will feature fan-favorite tunes, exciting live cast musical performances, high-energy dancing, and lots of fun surprises. Kicking off in Concord, New Hampshire, the tour will create lasting memories for families in more than 20 cities for the initial tour dates, including NYC, Washington D.C., Chicago, Indianapolis, and Atlanta. Venues and dates to be announced soon.

Powertown Wrestling and All American Licensing and Management Group Announce Licensing Partnership with American Classics

PowerTown Wrestling and its licensing agency All American Licensing and Management Group have announced a licensing deal with American Classics, a leader in classic entertainment properties in the apparel industry. This is the first licensing agreement announced since PowerTown appointed All American Licensing as its partner. The collection will feature a full line of apparel, from t-shirts and sweatshirts for adults to onesies for infants and toddlers.

Women in Toys, Licensing & Entertainment Welcomes Five New Board Members

Women in Toys, Licensing & Entertainment (WiT) is pleased to announce the appointment of five accomplished industry leaders to its Board of Directors. With their wealth of experience and commitment to WiT’s vision and values, these exceptional women are poised to play a pivotal role in further shaping the strategic direction and driving the mission of the organization.

WildBrain CPLG Joins Forces with Supercell for First-ever World of Clash Global Licensing Partnership

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a global partnership with game company, Supercell, to create the first-ever licensing program for World of Clash, their smash-hit gaming franchise. Under the partnership, WildBrain CPLG will represent global licensing rights (excluding China) to Supercell’s flagship online multiplayer strategy game, Clash of Clans, together with its hit spin-off game, Clash Royale. Supercell and WildBrain CPLG will collaborate to launch a global cross-category consumer products program aimed at fans of both games, with target categories including toys, apparel, publishing, promotions, gifting, collectibles, consumables and housewares.