Neopets Celebrates Pride with New Merch, Proceeds Going to LGBTQ+ Charity
Neopets, the online virtual pet community, is taking a dip in the Rainbow Pool to celebrate Pride with a collection of apparel that lets fans show off their true colors! The collection, available year-round, donates 10% of total proceeds to It Gets Better Project, a nonprofit organization that uplifts, empowers, and connects LGBTQIA+ youth across the globe! Neopets became a staple of the Internet in the early 2000—not just because of its fun features or cute virtual companions—it also served as a place for young people to express their individuality, identity, and interests in a safe forum. The Neopets Shop’s year-round Pride Collection is just one of the many ways that Neopets continues to create an intentionally inclusive space for the queer community today.