May 2023 - Page 11 of 11 - aNb Media, Inc.

L.O.L. Surprise! Bubble Surprise Launches in June, Rounding Out Innovatve Portolio of New Toys in First Half of 2023

Global sensation L.O.L. Surprise! from MGA Entertainment (MGA) – one of the fastest growing and largest privately held toy and entertainment companies in the world – has announced the launch of the L.O.L. Surprise! Bubble Surprise line. This exciting new line joins the brand’s highly innovative new releases in the first half of the year that engage kids and kidults, with an acute focus on three categories of play and collectables: exciting and new water/color transformations, strategic licensing partnerships, and reimagined classics.

Licensing News

Brand Central Showcases Iconic Brands, New Services and a Few Surprises at Licensing Expo

Brand Central, a top 10 licensing agency and brand consultancy, is highlighting its roster of clients and its diversity of services at this year’s Licensing Expo in Las Vegas. For the past 22+ years, Brand Central has specialized in brands that drive cultural conversations in the pop culture zeitgeist. A few of the leading CPG brands the agency is featuring include Mars Wrigley’s, portfolio of iconic brands such as M&M’S, Snickers, Twix, Dove, Skittles, Starburst, and Hubba Bubba, as well as Kraft Heinz, which includes beloved brands such as Heinz, Kraft Mac & Cheese, Oscar Mayer, Jell-O, and Kool-Aid – just to name a few. The agency also represents Bimbo Bakeries USA which includes popular brands such as Entenmann’s, Little Bites, Thomas, Boboli and many more, as well as cult favorite food and beverage brands including: Tapatio Hot Sauce, and Yellow Tail wine.

News You're Hired

Sesame Workshop Promotes Whit Higgins to EVP and Head of Global Enterprises

Sesame Workshop, the nonprofit organization behind Sesame Street, has promoted Whit Higgins to EVP and Head of Global Enterprises (formerly the Media and Education Group). Higgins will be responsible for all international and domestic commercially funded business including Distribution, Licensing, Sponsorship, Themed Entertainment, Formal Education, and Digital. He will also continue to oversee the organization’s offices in Europe, China, Japan, and Latin America. Higgins reports to Steve Youngwood, CEO.