Month: April 2023

Hasbro, Inc, a global branded entertainment leader, announced it has awarded a worldwide licensing agreement to leading global children’s entertainment company Spin Master, for its classic Barrel of Monkeys game. Spin Master will innovate on the game to deliver new play experiences and introduce original formats while expanding retailer distribution leveraging its global footprint. Originally created by Lakeside Toys in 1965, the fun and silly pick-up game for children ages 3+ challenges dexterity. Named one of the top 100 greatest toys by TIME Magazine, the simple gameplay of Barrel of Monkeys paired with the cheeky brand promise – “more fun than a barrel of monkeys”- stands the test of time with millions of games sold in close to 50 years.

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading brand licensing agency WildBrain CPLG, has secured a collaboration for The Absolut Company’s spirit brand, Malibu, with adult ice-cream company, LiQ. The Malibu-flavoured ‘Ice Pralines’ will launch from April in Belgium and Germany, with the partnership also covering the U.K. and Netherlands. The deal was brokered by ASPIRE on behalf of The Absolut Company, and marks Malibu’s first entrance into the ice cream category.

One of the most beloved cereal brands is uniting with the globally popular animated kids TV show, ZAG Heroez Miraculous – Tales of Ladybug and Cat Noir, to transform breakfast into the ultimate superhero experience with new Kellogg’s Miraculous Cereal. Inspired by the show’s leads, two Parisian teens who magically transform into secret superheroes Ladybug and Cat Noir, the new cereal perfectly encapsulates their heroic adventures to save their city. This first-ever macaron-flavored cereal from Kellogg is reminiscent of the classic Parisian treat with sweet, strawberry flavored pink and purple cereal pieces capturing Ladybug and Cat Noir’s powers through their Kwamis, Tikki and Plagg, coupled with white marshmallows.

The “King of the Monsters” is stomping into the fashion scene as Toho International, the Japanese studio’s U.S.-based subsidiary that has brought classic Godzilla to life, and American streetwear brand Teddy Fresh announced the launch of their monster-sized new fashion collaboration inspired by Japanese cinema’s world-famous Godzilla. Colorful with a fierce twist, the collection includes 15 new and original pieces, from mesh tops and zip hoodies, to button downs, tees, neck ties, a skate deck, and more. Ranging in price from $36 to $110, the full collection brings the spirit of Godzilla to a must-have line that both Kaiju and fashion fans alike will love.