WowWee, a leading manufacturer of innovative consumer entertainment products, and global branded entertainment leader Hasbro, has announced their expanded partnership to bring more classic Hasbro Gaming products to the outdoor play space & unleash the ultimate soak with innovative new NERF Super Soaker products.
Atari — one of the world’s most iconic consumer brands and interactive entertainment producers — announced the acquisition of a dozen retro arcade games, including the 80s classics Berzerk and Frenzy. Atari will seek to expand digital and physical distribution of the classic titles, create new games based on the IP, and explore brand and merchandising collaborations.
Mob Entertainment has appointed Reemsborko as its agent for consumer products licensing in Europe and Australasia for Poppy Playtime, the smash hit episodic horror video game. The first chapter of Poppy Playtime was released in October 2021 and spawned an immediate and sustained wave of fandom via YouTube videos of gamers playing the game, due in no small part to one of the game’s main characters, Huggy Wuggy.
The Flash, the long-awaited Warner Bros./DC Extended Universe’s upcoming blockbuster, hits theaters on Friday, June 16th. It’s no secret: kids love superheroes! (Parents do, too!). Whether kids watch the movie with parents in theaters or parents decide to tell the story after, official movie toys from global children’s entertainment company Spin Master will bring the Flash to life and help everyone recreate the electrifying action at home.
Timed to the upcoming release of Disney’s highly anticipated film, Peter Pan & Wendy on Disney+, Mattel is unveiling a collection of dolls created in the likeness of the stars of the movie – Alexander Molony as Peter Pan, Ever Gabo Anderson as Wendy Darling, and Yara Shahidi as Tinker Bell (who just shared on Instagram).
BBC Studios Kids & Family, distributor and licensor for the hit animated series Bluey, announced renewals and new licensing deals across multiple consumer products categories in North America. Apparel and accessories partner Centric Brands, apparel partners The Bentex Group, Inc, Handcraft, and drinkware partner Zak! Designs, and holiday décor partner Kurt Adler have renewed their Bluey licensed programs with BBC Studios Kids & Family and will continue to roll out new lines. Following the renewal last year, costumes partner Disguise will now add an adult costumes line for this fall.
Following the success of the debut wig line launched in 2020, Smiffys and Manic Panic have come together once again to create a second collection of colorful wigs. The new line adds 14 fancy dress wigs to existing styles with new exciting colorways found in Manic Panic’s iconic hair dye selection including impactful vibrant colors and their iconic Creamtones pastels. Some of the new stylish wigs include Super Lizard, Vivid Rainbow, Pink Passion, Cleo Rose, Creamtone Dreams, Lavender Mist, Fairy Queen and Misty Rainbow. New styles have also been added to the range including Ombre Curl Girl, a full, tightly curled wig, and Ultra Vamp, a poker straight, extra-long look.
Paramount Global has unveiled Paramount Shop (ParamountShop.com), its first global direct-to-consumer e-commerce site with products spanning the company’s portfolio of current hits to beloved classics from the company’s free-to-air, cable, theatrical films and streaming platforms. The platform will feature a broad array of products representing more than 125 brands and characters totaling over 7,000 items and more than 50,000 unique products from Paramount brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Network, Paramount Pictures, SHOWTIME and more.
If you were to search the internet for information on how to bring your product idea to reality, you are bound to find dozens upon dozens of companies, gurus, consultants and coaches offering pay-to-play courses on how to make millions as an inventor. While some of them may indeed offer sage advice, others will sell you “simple steps” and “guideline method” programs to “ensure success”. Others will tout the merits of licensing as the golden ticket. However, even with all this help, the reality is that there is no simple method to finding success as an inventor. According to an Edison Nation poll, 78% of inventors believe that their invention will earn them a minimum of $1 million dollars, and 54% of them believe it will earn them over $5 million. Yet, only less than 3% of them will even sign a licensing agreement, let alone make any money! These “gurus” often tend to peddle false realities through cults of personality, oversimplifications, and saccharine cheer-leading, all while playing up to the notion that your one idea will be life-changing.