Month: February 2023

Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the power of play, has been tapped by global branded entertainment leader Hasbro, Inc. to create new gaming experiences specifically for older adults and their families. Ageless Innovation will be the first-ever Hasbro licensee dedicated to enhancing the lives of older adults through classic gameplay. Building off Ageless Innovation’s extensive knowledge in creating play experiences for older adults – paired with Hasbro’s unmatched expertise in the branded entertainment industry – the partnership will aim to create fun and playful social interactions through intergenerational play via a collection of unique yet familiar games. The line-up, which will reimagine iconic Hasbro properties, will feature entirely new components and play experiences specifically designed with older adults in mind, including easy to grasp pieces, easy to read content, and intergenerational storylines.

Toys for Tots, the U.S. Marine Corps’ premiere Community Action Program, distributed 24.4 million toys, books, and games to a record 9.9 million children in need in 2022. “We were astounded by the support provided by the American Public and our Corporate Sponsors. They helped us not only accomplish the mission, but greatly exceed ALL expectations,” said Lieutenant General Laster, President & CEO of the Marine Toys for Tots Foundation. He continued, “these unprecedented numbers were an incredible milestone to celebrate the Program’s 75th year of supporting underprivileged children in 833 communities across the Nation.”

YuMe Toys, the global toy company whose inspired approach to product design continues to make waves in the marketplace, unveils its celebratory Disney 100 Surprise Capsules. Packed with hidden surprises that will ‘wow’ Disney fans and families worldwide wanting to celebrate the landmark anniversary. The range commemorates Disney’s most iconic and loved characters from its 100-year legacy.  Retail demand for this product range is set to be high since the collection…

We all need hugs, perhaps now more than ever, and Bumpas dolls have launched to solve the problem and give us a weighted, plush doll that can hug us back. Drew Matilsky, co-founder of the brand Uglydolls created Bumpas dolls to give people of all ages a product that can Love, Hug, and Protect. “Giving and getting a hug is a sign of trust and love,” says Matilsky. “Parents love that their children feel comforted by Bumpas hugs after school and at times when they can’t give hugs themselves.”