January 2023 - Page 2 of 11

Jakks Pacific Announces the Launch of Ami Amis – Coziest Collection of Cuties

JAKKS Pacific, Inc, a leading toy and consumer products manufacturer, unveils a collectible world of knitted plush friends, Ami Amis, launching February 1, 2023 at Walmart nationwide. But wait, who are these cuties? Ami Amis is an immersive world of cozy, knitted characters designed to delight. Our plush friends are inspired by all the joys in life. Food. Music. Animals. Nostalgia. Some friends are cute, some are quirky, and all of them are thrilled to be a part of your tight-knit crew. Every wave of the collection contains 30 friends that collectors of all ages will be excited to play with and display. The collection will range from Common to Rare to Ultra Rare designs. Each character comes with a tag (with a fun back story) and a collector guide for all the designs in the collection. Look out for the Ultra Rare characters featuring a special holographic sticker on their hangtag – because they’re that cool.

Licensing News

WildBrain CPLG Adds Italy and India to Their Remit and Renews Overall Hasbro and eOne Representation

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is consolidating its representation of Hasbro and eOne properties with the addition of Italy (Hasbro and eOne) and India (Hasbro only) to its remit. Additionally, WildBrain CPLG’s existing representation deal has been renewed, under which the agency handles Hasbro/eOne’s portfolio of brands in Central and Eastern Europe (CEE), Benelux, the Nordics and Turkey.

3D Sparrow Scores New Deals for ‘Booba’ as Hit animated IP Reaches Digital Milestone

Independent UK animation studio 3D Sparrow Group is further expanding its hit non-dialogue preschool and family comedy property Booba with launch of the show’s fourth season, signing of new broadcast partners and a growing consumer products program. Additionally, Booba has reached a new milestone on YouTube after generating 1 billion quarterly views for the first time in Q4 2022, taking the brand to a total of 15.3 billion views to date.

Firefly Brand Management Jumps Into the New Year with New Client “Sunny Bunnies”

Firefly Brand Management is proud to announce that it has been appointed by Media IM Incorporated, LTD as the North American licensing agent for the CGI pre-school and popular YouTube comedy animated series Sunny Bunnies. Targeting kids 3–6-year old’s, Sunny Bunnies (is comprised of 7 seasons 26 x 3:30), are five fluffy bunnies named Turbo, Big Boo, Shiny, Iris and Hopper who can appear anywhere there is light. The Bunnies always bring joy and happiness, beaming down to explore new and exciting locations, finding fun and mischievous games to enjoy. Fast-paced, funny and colorful, these five friends (including two sisters) all have distinct characteristics which children can easily recognize and grow to love. Sunny Bunnies are all about having fun, friendship, discovery, working together and of course, having a good giggle.

UK Toy Retailers Association Names Rainbow High from MGA Doll of the Year 2022 at Toy Industry Awards

MGA Entertainment (MGA) has triumphed at the UK Toy Industry Awards, taking home Doll of the Year Award for its Rainbow High Spring 2022 collection. This marks the fifth consecutive win in the UK Toy Industry Awards for MGA – and the first Doll of the Year win for Rainbow High. Since launching in 2020, Rainbow High – a fashion doll and entertainment brand – has continued to go from strength-to-strength. According to NPD data, Rainbow High was the number one best-selling Fashion Doll YTD 2022 and number three Doll property in the UK YTD December 2022. It was also the No.11 Best Selling Toy for the same period. Rainbow High also has its own animated series on YouTube and Netflix, which has racked up over one billion views worldwide to date.

Viral Brand NeeDoh Debuts Seasonal Collection

Fan favorite fidget brand, NeeDoh, launches the seasonal collection this Spring, beginning with two Valentine’s Day NeeDoh designs followed by multi-season drops throughout the year. A juggernaut in the fidget world, NeeDoh has built a reputation for creating high quality, satisfying and interactive products of all shapes and sizes.

Sesame Workshop Debuts New Resources to Support the Emotional Well-being of Military and Caregiving Families

Sesame Street for Military Families is launching new digital resources in English and Spanish, highlighting simple strategies for self-care and emotional well-being in military families. These new resources have been made possible by the generous support of Amazon Web Services (AWS), which shares Sesame Workshop’s deep commitment to military families.

Rubik’s Goes Green with the Rubik’s Re-Cube, the First 100% Recycled 3×3 Cube

The Rubik’s Cube just got a new look: a greener, eco-friendly one, that is! It’s the same iconic puzzle readers know and love, created with sustainability in mind. Rubik’s Re-Cube is the first 100% recycled Rubik’s 3×3 Cube, made from 100% recycled ABS plastic and packaged in 100% recycled cardboard. It is FSC certified, meeting the top criteria for sustainability standards. The Rubik’s Re-Cube is an example of Spin Master’s Playsponsible initiative. The company is committed to creating magical play experiences for children and their families while also being responsible custodians of the world these children will one day inherit.

The Insights Family Launches the 2023 Industry Voice Survey to Hear Your Thoughts on the Future

The Insights Family, the global leader in kids, teens, parents, and family market intelligence, has launched the third edition of their latest Industry Voice Survey. The 5-10-minute survey (click here) looks to uncover how industry professionals feel working within the family space today, and how their confidence levels for 2023 and the years ahead. Their last Industry Voice report highlighted that only 94% of industry professionals felt that they did not know enough about their audiences and 80% of professionals who work in the kids, teens, parents, and family space did not feel that they had access to reliable market intelligence.