Care Bears Cereal
Licensing News
Care Bears Celebrate 40th Anniversary with FYE Collaboration

The loveable, huggable Care Bears from the whimsical land of Care-a-Lot are celebrating their 40th Anniversary with the launch of new consumer products with key retail partners including entertainment and pop culture retailer, FYE. First introduced in 1982 through a line of greeting cards, the Care Bears have amassed fans of all ages over the last 40 years and are now featured everywhere, from consumer products and plush toys to animated television shows and feature films. Known all over the world for spreading sharing, caring, and togetherness, the Care Bears look forward to embarking on new adventures with their friends for years to come.

Sony Pictures consumer Products BLE Licensing Expo 2024
News
Sony Pictures Consumer Products Unveils Expansive Film and Television Slate for BLE 2022

Sony Pictures Consumer Products will arrive at Brand Licensing Europe (BLE) to spotlight the studio’s premiere entertainment and gaming franchises and key collaborations that deliver immersive fan experiences beyond the screen. Boasting a strong slate of classic IPs such as Ghostbusters, and new IPs with growing fanbases like The Boys and Cobra Kai, Sony Pictures Consumer Products has tapped a variety of strategic partners to bring its properties to life through a rich consumer products portfolio that provides robust, interactive, and engaging experiences for fans of all ages. Additionally, PlayStation Productions has 10 film and television adaptations in the pipeline based on iconic PlayStation titles.

Teletubbies Let's Go Wildbrain
Licensing News
WildBrain Announces ‘Teletubbies, Let’s Go!’ Plus Merchandizing Plans for ‘Strawberry Shortcake’, ‘Chip and Potato’, and ‘In the Night Garden’

WildBrain, a global leader in kids’ and family entertainment, will be presenting its beloved brands—Teletubbies, Strawberry Shortcake, Chip and Potato, and In the Night Garden—at Brand Licensing Europe (BLE) in London from September 20-22, as the properties continue to expand around the world with all-new original content, distribution deals and consumer products partnerships. Visit WildBrain’s dedicated licensing agency, WildBrain CPLG, during BLE at Stand B161.

Naturalistas Crown and Curl Hair Set National Afro Day
News
Prominent Black-Owned Toy Company Purpose Toys, Unveils Naturalistas Crown and Coils Styling Head Set In Recognition of National Afro Day

In honor of National Afro Day, DeeDee Wright-Ward, creator of viral Naturalistas Fashion Doll line and CEO of one of the largest Black-owned toy start-ups, Purpose Toys, announced the expansion of the Naturalistas brand with the release of the Amazon Exclusive “Crown and Coils” Natural Hair Styling-Head set. A celebration of coils and curls, the popular Naturalistas fashion doll line features seven unique core characters and offers an inclusive selection of four distinctly Black hair textures and styles. Created to help parents educate kids, “Crown and Coils” joins the “Crown and Curls” Styling-Head as the world’s first and only line of Natural Hair Styling-Heads to provide children with the opportunity to explore, interact with and learn to care for Natural Hair. The groundbreaking “Crown” line of Styling-Heads features a selection of several hair types (4A and 3C), both of which commonly found across the African American and global Black Communities. With the support of Amazon and the exclusive release of “Crown and Coils”on National Afro Day, Naturalistas continues to make history as the first all Black, culture-driven fashion doll line to not only center and celebrate children with coily and curly hair, but also to highlight the beautiful nuances of Natural Black Hair.

Richard Scarry Cars Trucks and Things that Go
Licensing News
Random House Children’s Books Expands Franchise of Richard Scarry with New Consumer Products Program, More Publishing, and Anniversary Celebration

Random House Children’s Books, a division of Penguin Random House LLC, is gearing up to expand Richard Scarry’s iconic and beloved global franchise with new branded merchandise, new titles, and a fiftieth-anniversary celebration for the iconic bestseller Cars and Trucks and Things That Go in 2024. Random House Children’s Books has signed a roster of licensing partners across apparel, accessories, figurines, plush, sleepwear, games, puzzles, and stationery categories to create merchandise that contemporizes the Richard Scarry brand while maintaining its nostalgic value.

FAO Schwarz Target
Licensing News
Target Announces Exclusive Multiyear Agreement with FAO Schwarz Ahead of Holiday Season

Target Corporation has announced an exclusive multiyear agreement with iconic toy brand FAO Schwarz to ignite even more magic and inspiration across Target’s unrivaled toy assortment. Starting mid-October, FAO Schwarz toys will be available exclusively at Target stores, Target.com and FAO Schwarz stores. In addition, Target announced the 10th annual Bullseye’s Top Toys list, presented by FAO Schwarz, which includes the most anticipated toys and games from a wide variety of brands available at Target. With a curated assortment of toys at a variety of affordable prices, more exclusive items and only-at-Target experiences with FAO Schwarz and Disney store at Target, Target is committed to offering guests a one-stop shop for all of their toy-buying needs this holiday season and beyond. 

Petsafe Bark for your Park Winners 2022
Events News
PetSafe Announces Winning Communities for 2022 Bark for Your Park Grant Contest

PetSafe brand, a global leader in pet product solutions, has announced the names of nine new communities receiving a 2022 Bark for Your Park grant award. PetSafe will award prizes totaling $125,000 to build or enhance an off-leash dog park in winning communities. Since 2011, PetSafe has awarded more than $1.65 million to support more than 80 off-leash dog parks in the United States.

Glo Friends PlayMonster
News You're Hired
PlayMonster Introduces New Chief Parenting Officer With the Much-Anticipated Launch of Playskool’s Glo Friends

PlayMonster is excited to announce Playskool’s brand-new Glo Friends product line, featuring an adorable cast of characters that teach the cornerstones of Social Emotional Learning (SEL) through mindful play, active listening, and encouraging kids to engage with literacy. This community of adorable, light up bugs will illuminate a child’s world with special Glo moments from morning to night!

Madballs Darkstar
Licensing News
Darkstar Skateboards Announces the Official Madballs Collab for Fall 2022

Darkstar Skateboards and Madballs property owner, Cloudco Entertainment, have collaborated on a capsule of skateboards, including pro models with Dave Bachinsky, Cameo Wilson, and Ke’Chaud Johnson. The Darkstar x Madballs Fall 2022 capsule showcases the mid-80’s classic Madballs artwork, prominently showcasing characters Horn Head, Dust Brain, and Skull Face. The classic Madballs artwork features clean black key lines and spot color fills – a true throwback to 1980’s style.