Mallory Mbalia Fred Rogers Productions
News You're Hired
Fred Rogers Productions Names Mallory Mbalia Director of Learning and Education

Fred Rogers Productions, the award-winning children’s educational media organization behind multiple well-loved, Emmy-winning PBS KIDS series, has named Mallory Mbalia to the newly created position of Director of Learning and Education. In her new role, Mbalia will work to expand the company’s “neighborhood” of educational partners and advisors as well as collaborate with its production; marketing, communications, and engagement; fundraising; and licensing teams. She reports to President & CEO Paul Siefken.

Minecraft Make-A-Fort
Licensing News
Make-A-Fort Debuts Minecraft Themed Kits for the Holiday Season

Make-A-Fort has announced a partnership with Minecraft, one of the most popular games in the world, and a major source of joy for millions of players. Since Minecraft was released, people of all ages have happily spent hours gathering, crafting and building with friends. This holiday season kids can finally walk and crawl inside a Minecraft Explorer Kit available for order now in the US and Canada at https://www.makeafort.fun/.

Monster High the Movie sequel
Entertainment News
Nickelodeon and Mattel Television Greenlight Sequel to Monster High-Action Movie Musical

Following the success of Monster High The Movie, Nickelodeon and Mattel Television announced that they have greenlit a sequel to the live-action movie musical. Based on the iconic Mattel franchise about the children of famous monsters and creatures, the feature-length TV movie will begin production in January in Vancouver, British Columbia, Canada, and will air on Nickelodeon and stream on Paramount+ in 2023.

Pokemon Licensing Mattel
Licensing News
Mattel Renews Licensing Agreement with The Pokémon Company International

Mattel, Incorporated announced that it has renewed its licensing partnership with The Pokémon Company International in the building sets category. Through the agreement, Mattel will continue to produce its popular Pokémon toys and building sets under its MEGA property. As a partner to The Pokémon Company International and by way of its MEGA brand, Mattel has over the years produced buildable characters, playsets, building blocks and sets featuring some of the most popular Pokémon in the beloved entertainment franchise, such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados, and Eevee. Following a strong response from consumers, the continued partnership between Mattel and The Pokémon Company International means they can create new MEGA products for Pokémon fans for years to come.

Crafty Cakes Little Kitty Bittys
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PlayMonster Launches Crafty Cakes & Little Knitty Bittys

Just in time for a season of indoor crafts and activities, PlayMonster announces the launch of their newest Crafty Cakes and Little Knitty Bittys brands for families looking to create fantastic decorative cake designs, or adorable yarn outfits for an animal friend! Whatever your crafting interests, if you love adorable crafts, you’ll love these! Crafty Cakes and Little Knitty Bittys are set to introduce a world of exciting activities that are ready for your holiday wishlist. “We understand parents are always on the lookout for products that can bring new and engaging experiences to their children,” says Lisa Wuennemann, global VP marketing communications at PlayMonster. “With Crafty Cakes and Little Knitty Bittys, we’re excited to see children spend time away from a screen and try out these new activities.”

HGTV Home National Tree Company
Licensing News
HGTV Home Collection Debuts Holiday Décor Line in Partnership with National Tree Company

HGTV Home, a member of the Warner Bros Discovery family of brands, has debuted its first full range of holiday décor in collaboration with National Tree Company, an industry leader in seasonal holiday décor. Available now just in time for the 2022 holiday season, the HGTV Home Collection includes an assortment of on-trend holiday products inspired by popular holiday themes that can be mixed and matched to suit every type of household. Offering over 300 quality, on-trend holiday décor products including artificial greenery such as trees and wreaths, stockings, ornaments, candles, tabletop décor, holiday textiles, and more, the new HGTV Home Collection line includes everything consumers need to decorate for the holidays. The line does not represent a single design aesthetic but instead celebrates eight distinct trend collections – “Cozy Winter,” “Christmas by the Sea,” “Black Tie Christmas,” “Boho Flair,” “Holiday Romance,” “Swiss Chic,” “Nostalgic Tradition,” and “Champagne Wishes” – that will appeal to all styles so there is truly something for every household. Home decorators can select décor from their favorite trend collection or across multiple to create a holiday home style all their own.

Through our eyes
Entertainment News
Production Begins on Season Two of Award-Winning Docuseries ‘Through Our Eyes’, From the Makers of Sesame Street

Coming off of its recent Emmy Award win for Outstanding Short Documentary for Through Our Eyes, Sesame Workshop, the producers behind Sesame Street, announced the start of Season Two production of the docuseries. Through Our Eyes is an intimate and inspiring journey into the lives of American families, from the perspective of children themselves as they navigate formidable yet all-too-common challenges along with parents and siblings. The new season is anticipated to debut in fall 2023.

Think Brilliantly
Licensing News
Top Marketing Talent Launches Think Brilliantly, a Marketing and Creative Agency

Think Brilliantly is a new marketing and creative boutique agency that provides a wealth of expertise for brands looking to elevate their marketing performance and boost their competitive edge. Outsourcing a company’s marketing needs presents opportunities for growth by having readily available access to expert knowledge and resources. The Think Brilliantly team is client focused which translates into offering a range of customized marketing services for their clients. Think Brilliantly was founded by Analei Samasei’a, whose career in marketing, public relations agency management and video/photography production has spanned over 25 years. She has assembled a team of informed, experienced, and respected professionals who are considered experts in their respective fields. Think Brilliantly works within all industries and is skilled at surpassing their client’s goals while staying on budget.

Walmart Sprotlings
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Walmart Launches Category First with Sproutlings – All Natural Crayons, Arts & Crafts

Walmart has partnered with Sproutlings to offer a category first at all its stores nationwide – natural crayons and arts & crafts. A category first in Walmart, which to date has been dominated by one brand (Crayola), Sproutlings brings customers premium natural crayons at an affordable price point. Made using natural and food-grade ingredients, and recycled and compostable packaging, Sproutlings is on a mission to provide the most accessible, safe, and sustainably made arts and crafts products that encourage creative & learning development for kids.