Year: 2022

Holiday Hill Farm, home of beloved holiday icon Spookley the Square Pumpkin has announced that it has entered a multi-year plush licensing agreement with GUND, a leading plush toy creator owned by Spin Master, a leading global children’s entertainment company. GUND will create and distribute premium plush in all sizes based on the Holiday Hill Farm characters, including fan favorite Spookley the Square Pumpkin and his holiday friends Mistletoe and the Christmas Kittens, Lyla the Love Bug, JellyBean the Easter Chick and Beacon the Firefly. Products are expected to hit retailers by fall 2023.

Robosen Robotics, a leading innovator in the field of robotics, have announced that they have once again collaborated with Hasbro to create an awe-inspiring, interactive Transformers robot – the new Elite Optimus Prime. Fans of the original cartoon and blockbuster movies can now enjoy bringing to life the leader of the Autobots with this collectible robot featuring advanced programmable capabilities, voice-activated interactions and state-of-the-art auto-converting technology. The Elite Optimus Prime is available for purchase at Robosen.com and retails for $699.00 USD.

MGA Entertainment (MGA), one of the world’s largest and fastest-growing privately held toy and entertainment companies, celebrates the 21st birthday of the worldwide phenomenon Bratz with new product launches and partnerships across categories this October. Since its debut in 2001, Bratz has taken the global toy and fashion industries by storm with their unyielding commitment to inclusivity, self-expression, and, of course, a passion for fashion. Today, the brand is as popular as ever, maintaining cultural relevance and celebrating their community of fans who grew up loving the inclusive dolls and who have found inspiration in their beloved “it” girl attitudes over the decades.

Following a successful partnership surrounding the Assassin’s Creed Valhalla brand universe earlier this year, Ubisoft and global technology company, Fabacus, are again joining forces in celebration of the Assassin’s Creed 15th anniversary, in a deal brokered by IMG. As part of a six-month celebration of activity of one of the most beloved game series of the last decade, Fabacus and Ubisoft will be working with a number of licensee partners, worldwide, including Difuzed and Pure Arts whereby their licensed products will unlock a host of digital rewards and experiences for consumers, surrounding the brand’s 15-year anniversary.

BBC Studios, distributor and licensor for the international preschool hit Bluey, is again adding to its growing list of licensing partners with inventive new products to meet strong consumer demand for more ways for kids to fully immerse themselves in the world of Bluey. The announcement comes in the lead up to the new Bluey giant character balloon debuting at the 2022 Macy’s Thanksgiving Day Parade.

Award-winning global independent animation studio ZAG has prevented counterfeit Miraculous products valued at $113 million+ from entering the global marketplace in the twelve months since establishing a zero-tolerance anti-piracy department. The announcement was made by Jeremy Zag, Founder and CEO, ZAG.