Global sports company PUMA and MGA’s L.O.L. Surprise! have once again partnered for an exclusive collection, featuring L.O.L. Surprise-inspired artwork along with graphics showcasing several of their famed doll characters. Streetwear pieces including iconic PUMA footwear styles: Suedes and Cali Star – available in toddler, kids and junior sizing – get a playful makeover with sparkly, iridescent details and bold colors.
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has further expanded its Lifestyle portfolio with the signing of global representation rights for The Master Lock Company, a household name in padlocks and security products worldwide. Under the partnership, WildBrain CPLG will have global and exclusive responsibility to handle The Master Lock Company’s properties – Master Lock and SentrySafe.
JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading toy and consumer products manufacturer, today announced a new wave of Apex Legends collectible figures as well as Disguise’s new additions to their growing costume and roleplay line for 2022. This Spring, bring home the ten-inch Nessie plush and collectible six-inch scale action figures, and gear up for fall with new costumes from Disguise including adult Octane and Wraith and a child size Revenant.
To celebrate the Chinese Year of the Tiger, ETRO launches an exclusive limited edition capsule collection dedicated to the heroic Tigress, a protagonist in the animated film DreamWorks Animation’s Kung Fu Panda.
Moonbug Entertainment Ltd., has announced the acquisition of Little Angel, one of the fastest-growing kids channels on YouTube. The Little Angel Network, which houses Little Angel and Little World, boasts more than 88 million subscribers on YouTube globally. Since 2019, the brand has seen its global viewership double. Moonbug plans to grow Little Angel exponentially by investing in content, expanding distribution to its global network, and creating more ways for audiences to engage with the brand.
Australia’s favorite Blue Heeler pup, Bluey, will be coming to exciting new brands in 2022, as PlayMonster announces a strategic licensing agreement with BBC Studios in 2022. Bluey has won the hearts of families around the world since it first launched in Australia in October 2018, and has quickly become a global hit. Now families in North America can share their love for Bluey with the award-winning license making its debut with Hasbro’s Spirograph and 9 Story Brands’ Colorforms.
Spin Master, a leading global children’s entertainment company, has reunited with CMON Limited, an international publisher and designer of board games, tabletop games, and card games to launch Marvel Zombies: A Zombicide Game. Bringing together the universes of Marvel and Zombicide, Spin Master Games and CMON’s third Marvel Kickstarter achieved record-breaking results.
WowWee, a leading manufacturer of innovative consumer entertainment products, and Hasbro, global play and entertainment company, has announced a partnership to bring iconic Hasbro Gaming to the outdoor play space & introduce a new line of Nerf Super Soaker products.
Schleich (pronounced Shh-like) is asking fans to channel their storytelling superpowers in a musical direction this spring. The leading manufacturer of animal characters and playsets that let kids’ imaginations run wild is seeking songs and stories that celebrate the magic of spring and Easter. Starting with a consumer call-for-entries which kicks off today, one lucky fan will ultimately have his or her song or story turned into a music video by The Hippity Hops, Schleich’s very own musical storytelling band!