Hearst Media Toonz Media
News
Hearst Media and Toonz Media Enter Into Strategic Partnership for NA Market

Hearst Media Production Group and Toonz Media Group has announced a partnership to produce new animated productions. Hearst Media Production Group, a business unit of Hearst Television, is a producer and distributor of television programming with more than 30 series and hundreds of hours of content annually on leading broadcast station groups and networks – and in 97 countries – and on connected TV and streaming platforms, with a library of more than 4,000 hours of programming. Through the new partnership, Hearst Media Production Group brings its distribution prowess to engage U.S. audiences with Toonz’s prolific slate of children’s animation productions including brand new titles like Paddypaws, Sunnyside Billy, Kingdom of None and Aliens In My Backpack.

Sesame Just Play
Licensing News
Sesame Workshop Names Just Play Master Toy Licensee for Sesame Street

Sesame Workshop, the nonprofit educational organization behind the iconic Sesame Street, has named Just Play, a globally recognized leader in preschool toys, as its multi-territory master toy licensee for North America, Latin America, Europe, the Middle East, and Africa. Under this multi-year partnership, Just Play will manufacture and market an expansive array of products featuring beloved Sesame Street characters including Elmo, Cookie Monster, and Abby Cadabby. The company will also support Sesame Workshop’s mission to help kids grow smarter, stronger and kinder.

Licensing News
Jazwares Unveils New Licensed Pokemon Product Line-up

Jazwares, a global leader in toys and licensing, has just announced a line-up of must-have officially licensed Pokemon toys that will be the perfect addition to your Pokédex…or collection. Pokémon fans of all ages will love the latest line of unique plush and figure sets. Cuddle up with the 24″ Cubone or 8″ Dratini Plush, or add some style with the 8″ Corduroy Plush. Build up different worlds with high-detail environment sets, or show off your Pokémon master style with the Deluxe Collector Lucario Figure.

Micheal Cohen Group Nancy Zwiers
News
Nancy Zwiers and the Michael Cohen Group Ask: Are Toys Becoming More Fun?

A recent study indicates that the toy industry has dramatically improved the play value of their products over the last 10 years, highlighted opportunities for improvement both overall and in specific toy categories, and probed parents’ experiences with holiday supply chain issues. Titled “US Toy Industry Play Value Report Card: After the Toys Come Home”, the survey was fielded by play expert and founder of Funosophy, Nancy Zwiers, and the Michael Cohen Group, a prominent New York-based research firm. The Michael Cohen Group also conducted the original 2011 study of the same name. Respondents to both studies include a statistically valid, nationally representative sample of parents of children between the ages of two and six years old. Participants were asked to share their thoughts on the amount of time their children played with different types of toys in the two weeks following Christmas.