Pet Simulator X PhatMojo
Licensing News
Pet Simulator X Taps PhatMojo for Toys and Licensing

BIG Games and PhatMojo have announced their master toy and licensing partnership for the hit game, Pet Simulator X. The agreement will include a line of toys, launching this summer, and a consumer products licensing program, currently in development. Under the worldwide deal, PhatMojo will build their product program from the brilliantly unique Pet Simulator X world, based on its wide-ranging pattern of character collectability and immersive fun.

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Entertainment News
Genius Brands Launches First Kartoon Channel! in Australia

Following the recent announcement of the first international launch of Kartoon Channel! in the Middle East, North Africa and across Latin America, Genius Brands International, Inc. (NASDAQ: GNUS) has announced the further expansion of the Kartoon Channel! brand in the Asia Pacific region with the launch of the channel on Samsung TV Plus in Australia starting March 23.

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Licensing News
Toca Boca and H&M Latest Collaboration Puts Textile Waste Back into Play this Spring

Toca Boca, the award-winning Swedish game development studio, has launched a new playful, gender-neutral fashion collection for kids together with global fashion brand H&M. It is made using innovative processes by Circular Systems that allow true recycling of colored textile waste streams, putting them back in play for more fashion fun. The collection is available worldwide, both physically on hm.com and as digital outfits in the Toca Life World app.

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News You're Hired
Osmo From BYJU’s Names Shawn Smith as Its First Global Head of Communications

Award-winning STEAM brand, Osmo from BYJU’S, announced that former WarnerMedia executive Shawn Smith is joining its leadership team as its first-ever Global Head of Communications, effective immediately. Smith brings her extensive experiences leading multimillion dollar campaigns for global entertainment brands and franchises to the newly-created role. She will lead Osmo’s communications strategy and narrative messaging across all aspects of its business, including corporate communications and brand publicity campaigns.

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Sesame Workshop Launches Sesame Street-Themed Educational Play Centers

Sesame Workshop, the nonprofit media and education organization, is launching its first in a series of Sesame Street-themed Educational Play Centers (EPCs), interactive location-based experiences for young children that foster playful learning. Partnering with AVECS Creative Group, a Seoul-based agency, the first EPC will open in the new LOTTE Department Store Dongtan in Gyeonggi Province on March 18th.

eeBoo Piece and Love Oppenheim awards 2023
News
eeBoo Shows Off New Puzzles Made of Sustainable Materials

Woman-owned and run toy company eeBoo has a new selection of puzzles made with sustainable practices and materials for both kids and grownups. Never underestimate the value of play, even for a three-year-old, as lifestyle brand and toy manufacturer eeBoo knows well. Its 2022 collection of puzzles and games has universal themes parents can appreciate. The Good Deeds Puzzle ($19.99) is a giant round floor puzzle that charmingly shows animals and people being thoughtful to each other. Ready to Grow – Life on Earth Progressive Puzzle ($17.99) is not one but five different puzzles of varying complexity! Each puzzle features a colorful animal, fish or bird. For kids that adore whiskers on kittens, Giant Shiny Cats Dominoes ($19.99) will be sure to intrigue all feline lovers.

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Licensing News
CupOfTherapy to Make Mental Health Visible at Target with Jerry Leigh

With Mental Health Awareness Month right around the corner, the Finnish mental health brand, CupOfTherapy, has appointed family-owned manufacturer Jerry Leigh as their official apparel partner in the US. The deal was a joint collaboration between CupofTherapy’s North American agent, FanGirl Consulting and Brand Management and Mix Licensing Group.

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Entertainment News
Fred Rogers Productions and Warner Music Group to Launch ‘Here Comes Donkey Hodie’

Fred Rogers Productions, the award-winning children’s educational media organization behind Emmy-winning PBS KIDS series, including Daniel Tiger’s Neighborhood, has partnered with Warner Music Group’s Arts Music division to release the music from Donkey Hodie, the hit preschool series on PBS KIDS. The series is inspired by the funny, quirky side of children’s television pioneer Fred Rogers and showcases reimagined music and characters from the beloved Mister Rogers’ Neighborhood.  Series music director, Grammy, Emmy, and Tony Award-winning composer Bill Sherman (In the Heights, Hamilton, Sesame Street), produced the album.