December 2022 - Page 6 of 8

Creative Kids Group and Little Tikes Expand Partnership to United Kingdom and Ireland

Creative Kids Group, a leader in the innovation of kids’ toys, has announced the expansion of their partnership with Little Tikes, one of the MGA Entertainment brands, to bring classic, high-quality, wooden toys to the United Kingdom and Ireland. Trusted by parents for more than 50 years, Little Tikes is known for quality toys and backyard playsets, and first entered the wooden toy category in partnership with Creative Kids earlier this year, with North American sales currently underway.

MrBeast Unveils the All-New NERF Pro Gelfire X MRBEAST Full Auto Blaster

Following NERF’s exciting partnership announcement with massive digital creator, MrBeast (AKA Jimmy Donaldson), comes the reveal of the NERF Pro Gelfire X MrBeast Full Auto Blaster. The new blaster was officially revealed today by the popular creator himself in his latest giveaway challenge video and is now available for pre-order at Hasbro Pulse, Walmart, Target and Amazon.

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ZAG Appoints James Nunziati as Head of Global Sales for the Company’s ZAG Play Toy Division

Following the August 2022 announcement that award-winning global independent animation studio ZAG launched a new global toy division, the company has appointed former Zuru executive James Nunziati to the post of Head of Global Sales, ZAG Play Toy Division, reporting to the division’s Senior Vice President, Helena Perheentupa. The announcement was made by Jeremy Zag, Founder and CEO, ZAG.

WildBrain CPLG Celebrates a Merry ‘Grinchmas’ with New Dr. Seuss Grinch Collaborations

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, has further expanded the extensive licensing program for Dr. Seuss Enterprises’ beloved property How the Grinch Stole Christmas! with a raft of seasonal partnerships across the UK and Europe. Deals brokered by WildBrain CPLG include a collaboration with adidas for a Grinch-themed version of the sportswear company’s iconic Forum Low shoe, which features a long hair suede upper executed in the Grinch’s signature green colourway, a tongue illustrated with the character’s eyes, and lace jewels depicting his sidekick, Max, as well as stolen presents. The adidas Originals x The Grinch Forum Low is available worldwide in adult and junior sizing through adidas.com, the adidas app and via select retailers.

Rainbow High Debuts Premium Edition Paris Hilton Collector Doll

MGA Entertainment (MGA), one of the world’s largest and fastest-growing privately held toy and entertainment companies, and creator of Rainbow High fashion dolls and animated series, has debuted its first-ever celebrity fashion doll: the Rainbow High Premium Edition Paris Hilton Collector Doll. Rainbow High, an animated series on Netflix and YouTube, is based on the inclusive, rainbowinspired line of dolls adored by kids, their parents and adult collectors, that encourages viewers to #LetYourTrueColorsShine. This season, the show has followed the lives of fashion-forward characters from the fine arts school, Rainbow High, as they embark in “Rainbow Vision,” a friendly music competition alongside other high schools like Shadow High. Earlier this year, Paris Hilton made a cameo appearance on the hit show as Headmistress of Pacific Coast High School, marking a historic first celebrity partnership for the modern fashion doll brand. Now, Paris is making an all-new debut as Rainbow High’s latest collector doll, appealing to Paris fans, Rainbow High fans, and collectors alike.

The Wizarding World of Harry Potter Debuts All-New Collection of Ollivander Wands

A brand-new collection of authentic, interactive Ollivander wands has arrived at The Wizarding World of Harry Potter at Universal theme parks around the globe, bringing 12 all-new wands – plus an additional one that is exclusive to each destination – to Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan and Universal Beijing Resort.

Rescue on the Runway Fundraiser by Pet Retail World Benefits NYC Animal Rescues on December 10, 2022

What do you get when you combine rescue dogs, cool pet products and trendy canine couture? You get the inaugural Rescue on the Runway presented by Pet Retail World. It’s all happening on Saturday, December 10 from 3 to 9 p.m. at 873 Broadway at 18th St. in Manhattan. Rescue pooches will be the stars of the runway, but in order to be the best advocate for them, not all of them will be in designer duds. (Yes, not all pups like to wear clothes and we want to make sure all the animals are as comfortable as possible.) Instead, two-legged handlers will showcase the products as they walk the runway with the adoptable pups. Best of all, three New York City animal rescue organizations: Waggy Tail Rescue, Second Chance Rescue NYC and No More Pain Rescue will benefit from the proceeds of the event.

Xilam Animation Appoints Jérôme Lacarrière as VP, Digital Business Development

Academy Award-nominated French animation studio Xilam Animation has appointed experienced industry executive Jérôme Lacarrière to the position of VP of Digital Business Development, in which he will be responsible for continuing the growth and expansion of the company’s well-established digital ecosystem and footprint. He is based in Xilam’s head office in Paris and reports into Morgann Favennec, EVP Distribution. Xilam’s presence in the digital market continues to accelerate and now includes 40bn lifetime views and 63m subscribers on YouTube, alongside two highly coveted Diamond Play Buttons for its Zig & Sharko and Oggy and the Cockroaches channels; four brand accounts on TikTok with a total of 4m subscribers and 27m likes; five pages on Facebook with 2bn lifetime views and 2.7bn minutes viewed in the last 365 days, alongside two FAST channels in France and Brazil featuring titles from the studio’s extensive catalogue.

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Jazwares’ Laura Zebersky Named Chair of the Board of Directors for Make-A-Wish, Southern Florida

Laura Zebersky, president of Jazwares, the #5 toy company in the US, has been elected to chair the Board of Directors for Make-A-Wish Southern Florida. Zebersky has served on the Southern Florida chapter’s board for three years. She succeeds Richard Weissman and will lead the organization during a two-year term, which will include the opening of the Finker-Frenkel Wish House, a permanent home in Miami’s Overtown neighborhood for the nonprofit and the critically-ill children and families it serves.