Iconic Licensing Brand Appeals to a New Generation of ‘It’s Happy Bunny’ Fans
Lisa Marks Associates, Inc (LMA) confirms strong sell-through of It’s Happy Bunny merchandise at Gen Z favorite retailers Hot Topic, Zumiez and other specialty chains and independents. Q4 ’22 marks the much-anticipated relaunch of It’s Happy Bunny, the mega-successful brand from artist Jim Benton. The new licensing program is fueled by an amalgamation of nostalgic and classic designs, along with fresh creative assets, all of which have timeless appeal to next-gen consumers who relate to It’s Happy Bunny as a pop-culture touchstone and unique expression of their innermost attitudes.