The American Specialty Toy Retailing Association (ASTRA) has just announced a bold new logo for their organization. Ahead of their trailblazing new endeavor, the Toy Boat, on February 20-24, ASTRA has revamped its logo and restated its vision statement as they move forward into a new toy landscape. Registration for the Toy Boat can be found here.
MGM has announced the launch of the MGM Clip Locator, an innovative, AI-driven solution that will enable marketers and filmmakers to quickly surface and source clips, reducing hours of research to just a few minutes. MGM is the first Hollywood studio to offer this type of platform, and paired with its vast library of content, the MGM Clip Locator is an absolute treasure trove for those researching clips for their creative endeavors.
Rainbow High, the leading global fashion doll brand and hit animated YouTube series from MGA Entertainment(MGA), takes classic, friendly high school rivalry to the next level with the most highly-anticipated competition of the year, Rainbow Vision. Introduced earlier this year via the animated series and new product launches, the friendly rivalry between fine arts schools Rainbow High and Shadow High will reach new heights in the series and beyond this Fall. In weeks to come, fans can look forward to a shocking season finale, as well as several new ways to engage with the brand, including a first-ever Rainbow High streaming music album and the brand’s first foray into the online gaming platform, Roblox, via a Livetopia integration.
On Thursday, November 3, The Hundreds and Manic Panic are teaming up for the most colorful collab of the year, a collection to truly dye for. In 1977, artists and musicians Tish and Snooky Bellomo opened America’s first punk store on St. Marks Place in New York’s East Village. This not only set the backdrop for the burgeoning American punk scene, it forged the foundation for Manic Panic, the sisters’ avant-garde hair dye company.
Genius Games, a manufuacturer of games both fun and educational, has launched a kickstarter for their newest endeavor, Double-Sided and Glow in the Dark Dinosaur Floor Puzzles. The project has already far exceeded it’s initial goal, but is still accepting pledges through November 17th.
Goliath Group, a family-owned global toy company, announced that it unanimously chose toy industry veteran Brian Weiss as Goliath’s President of North America. Weiss started his tenure at Goliath Group on Nov. 1 and is focused on expanding and accelerating business growth in the United States and Canada.
CMC Pictures, a leading Chinese entertainment company engaged in the development, production, marketing, promotion, domestic and international distribution of live-action and animation films, has tapped Striker Entertainment LLC, a leading independent entertainment licensing agency, to handle worldwide licensing and merchandising for “Meg 2: The Trench”, the much anticipated sequel to the wildly successful original motion picture, The Meg, released in late Summer 2018. Striker Entertainment will oversee multiple categories for the hugely popular underwater megalodon franchise, including toys and collectibles, lifestyle products, publishing, digital collectibles, gaming, and more.
Mattel, Inc and Devolver Digital announced that they will soon be accepting pre-sale orders for a special release of Masters of the Universe x Fall Guys toys. The limited-edition action figure multipack features Fall Guys Beans as He-Man, Skeletor, Teela, and Battle Cat in a chunky 3.5” scale, bringing the four pop culture staples together in unique packaging that pays homage to the worlds of both Eternia and Fall Guys. Each figure comes with four points of articulation and a unique accessory: He-Man with Power Sword, Skeletor with Havoc Staff, Teela with Sword of the Captain of the Guard, and Battle Cat with Armored Helm. For a limited time, the $50 action figure multipack will be available to preorder on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform. Product will ship in Summer 2023.
Asmodee Canada, the Canadian business unit of Asmodee Group – a world leader in board game publishing and distribution – announced that they have entered an expanded non-exclusive agreement for Exploding Kittens, Inc’s library of titles to hobby and toy and gift retailers across Canada.