Segway Logo Walmart Toyland Holiday Event 2022
Events News
Walmart Toyland Event Hosts Segway GoKart Pro and Electric Scooter Test-Drive

Segway will showcase its products at the annual Walmart Toyland holiday event, in Bentonville, Arkansas, on November 11th, 2022. Segway will be among many vendors exhibiting products to the estimated 30,000 attendees. Bentonville is home to the headquarters of Walmart, and many attendees will be affiliated with the mega-retailer. The one-day event is open to the public, features live music, and will let folks mingle with friends and loved ones in historic Lawrence Plaza. The Segway test drive booth will be located at the southwest corner of Lawrence Plaza.

Papaton Kids
News
Papaton Kids Scores Top Marks with Customers Online

“This beautiful toy has been racking up parenting and toy-maker awards, and for good reason,” wrote USA Today’s parenting writer Janelle Randazza about Papaton Kids Shadow Theater. It is now the most awarded shadow theater game of all time and sure to make this year’s must-have gift for the holidays for kids ages 3 and up. Hollywood’s famed Academy Museum of Motion Pictures gift shop – who know a thing or two about storytelling – features the award-winning shadow theater kit on its Kids Section shelves. “It’s a beautifully designed shadow puppet set that’s perfect for developing narrative storytelling skills, and it’s just right for family time,” Randazza summarized in her glowing hottest toys roundup last year. Parenting, Parents’ Choice, Tillywig, PAL Award and The National Parenting Center also gave the remarkable light and shadow show two thumbs up. The industry’s top expert, The Toy Insider, most recently gave it its 2022 Top Summer Toy nod.

Shrek x Kiddo
Licensing News
Out of the Swamp – Shrek x Kiddo Blind Boxes Dropping November 2022

All new from the innermost depths of the swamp, the Shrek x Kiddo Collection from award-winning future culture company Mighty Jaxx is now available. This exclusive collection rewinds the clock for Shrek, Donkey and all other fan favorites of the cast, showing us what they looked like during their preschool days and accompanied by play-pretend props! The Shrek x Kiddo collection is now live for sale on MightyJaxx.com. 

Sky Viper Flair Skyrocket
Licensing News
Flair GP to Distribute Skyrocket Toys for UK and Ireland

A raft of exciting new toy and consumer tech brands will come to the UK and Ireland market in 2023 following a new distribution agreement between Flair GP and leading US toymaker, Skyrocket. Joining forces in time for autumn-winter 2023, Flair will become the exclusive distributor of Skyrocket Toys in the UK and Ireland, drawing on its established retail partnerships to bring multiple new and established properties to market. The portfolio of brands includes category-leading Sky Viper Drones, and award-winning interactive plush, My Fuzzy Friends. Julia Cake, UK Country Manager at Flair, said: “Skyrocket is renowned for some of the most exciting and innovative ranges in the US and we’re delighted to be introducing a number of these properties to our portfolio next year. Our customers will be excited to see brilliant brands such as Sky Viper Drones and My Fuzzy Friends in the line-up, and they can also anticipate a brand-new range that will be sure to catch kids’ attention.”

Guilty Gear Strive Arc System Works Firefly
Licensing News
Firefly Brand Management Jumps Into the Action with Arc System Works America

Global licensing agency, Firefly Brand Management has signed with Arc System Works America, Inc (ASW America), the North American Branch of Japan-based Arc System Works Co, LTD, the publisher of Japanese video games to be the licensing agent for their Guilty Gear, Blazblue, Double Dragon and River City/Kunio-Kun series of games. Firefly will commence immediately to represent the popular gaming titles in all categories including but not limited to: apparel, accessories and toys.

Strawberry Shortcake TCG Toys
Licensing News
TCG Toys Adds Top Wildbrain Property Strawberry Shortcake and Boat Rocker’s Dino Ranch to Licensed Line Up

Multi-brand toy company TCG Toys, announced that it has entered into a multi-category licensing agreement with WildBrain for Strawberry Shortcake and Boat Rocker’s Dino Ranch, for its growing lineup of licensed Bend-Ems, SURE-LOX and Megamat, among other brands. TCG Toys will introduce an assortment of Strawberry Shortcake products based on the perennial favorite for nearly 50 years, Strawberry Shortcake, including its SURE-LOX Puzzles, Megamat, Bend-Ems, Magnetic Creations and Memory Match Games. Strawberry Shortcake continues to charm a new generation of kids with both modern new iterations and the original WildBrain series Berry in the Big City, currently streaming on Netflix, Amazon Prime and Peacock.

Remco Powertown
Licensing News
Remco Wrestling Action Figures Return Thanks to the Powertown Tag Team Rosenthal and Gagne

PowerTown Wrestling, is pleased to announce that it has acquired the rights from Buzz IQ to utilize the historic Remco logo and brand on a dynamic new line of wrestling action figures. Recently having closed pre-orders for its debut Series 1 line of legendary Ultra collectible figures, former Remco Toys executive and co-founder of PowerTown Wrestling, Steve Rosenthal, along with co-founder and former celebrated professional wrestler Greg Gagne made the announcement of the deal.

Mia and Codie
News You're Hired
Epic Story Media Appoints Ali Lynette-Krech as Producer and Co-Director for New Series ‘Mia & Codie’

Canadian kids franchise company, Epic Story Media, has hired Ali Lynette-Krech as the Producer and Co-Director for Moody Studios’ new preschool series, Mia & Codie. She will be Co-Directing along with Don Moody, the three-time Emmy Award winning creator of WordWorld. “As a high quality CG-animated series, Ali’s creativity and technical expertise is an invaluable asset to the Mia & Codie team,” said Co-Director Don Moody. “We’re beyond lucky to have her on the project.”

Kidoodle TheSoul
Entertainment Licensing News
TheSoul Publishing’s Family-Friendly Content Comes to Global Safe Streaming Platform Kidoodle.TV

TheSoul Publishing announced that its family-friendly content will now reach new audiences through its partnership with the free kid’s Safe Streaming platform Kidoodle.TV. Beginning this month, three of The Soul’s popular channels will be featured across the Kidoodle.TV service in both English and Spanish:

5-Minute Crafts, the most-watched DIY digital brand in the world, with over 400 million social media subscribers.

Slick Slime Sam – Available in 17 languages and averaging over 500 million monthly views on YouTube, Sam is pink, hilarious and shares clever crafts, engaging DIYs, and fun cooking tips for kids.

Baby Zoo – The fast-growing kid’s animation brand with hundreds of millions of minutes viewed each month on YouTube.