October 2022 - Page 12 of 13

SodaPup Duckies Lick Mat Selected as Finalist for Pet Product News Editor’s Choice Award

SodaPup Founder and CEO, Adam Baker announced that the SodaPup Duckies lick mat has been selected by Pet Product News as a Finalist for their annual Editor’s Choice Awards.
“We’ve had a tremendous response to our emat lick mat products in the past year and we are working hard to keep innovating in this category.” Baker said. “The Duckies lick mat is part of a growing collection of lick mats designed for use in the tub. These products feature suction cups on the back which can be used on the side of the tub, on the fridge, or on smooth flooring such as tile.” Baker noted.

Yu-Gi-Oh! and Adidas Join Forces to Create and Launch New Footwear Styles

Get ready to unleash the ‘Duel Magic’ as the universes of adidas and Yu-Gi-Oh! have collided; spilling out an array of marvelous monsters, stripes, spells, trefoils, traps and most incredibly, a fresh deck of footwear, ranging from high-energy sneakers to fashionable sandals. The announcement was made by Jennifer Coleman, Vice President of Licensing Marketing, Konami Cross Media NY, Incorporated, a subsidiary of Konami Digital Entertainment, which manages the Yu-Gi-Oh! brand outside of Asia.

News

Step2 Launches New Signature Collection Just in Time for the Holidays

Step2, the category leader in play kitchens, push cars, water tables, playhouses and climbers, is celebrating 30 years of experience with the introduction their new Signature Collection of play products just in time for holiday gifting. The new Step2 collection includes an Adventure Camper, a Ride Along Scooter, a Rain Showers Splash Tub and a Rocket Swing for Two. The new products feature modern design ethos to accompany any indoor or outdoor aesthetic and will provide countless hours of play for little ones.

Play-Doh, Nickelodeon, and Paramount Consumer Products Partner to Create Iconic Slime Line

Play-Doh, the trusted #1 brand in arts and crafts, Nickelodeon, and Paramount Consumer Products announce their partnership to create the ultimate and iconic Slime for kids and adults. Have the slime of your life with the satisfying sensory experiences of the 2023 product line up including a variety of slime textures, big volume, and customizing kits. Products will be available on January 1, 2023, at most major retailers with prices ranging from $5.99 – $24.99 USD, with the line-up expected to launch in the US, Canada, and Latin America.

News

Hasbro Announces the NERF Brand’s First Official Sport ‘NERFBALL’ with Donald Driver

Hasbro, Incorporated, a global branded entertainment company, has unveiled the NERF brand’s first-ever officially organized team sport, NERFBALL. Since 1969 when the beloved brand was first introduced to the world with the original NERF ball, dozens of iterations of NERF have been created across consumer products categories from sports items to blasters, apparel and much more. With several in-person and digital experiences, sports collaborations and the recent launch of Murph, the brand’s first-ever mascot, NERF has transformed itself into a true active play lifestyle brand. What started with a simple NERF ball more than 50 years ago comes full circle through a cutting-edge competitive sport, NERFBALL.

Licensing News

Hasbro Unveils Strategic Partnerships with MrBeast and Luka Dončić to Launch New NERF Pro Gelfire & Social Content

Hasbro, Incorporated, a global branded entertainment company, has announced NERF brand partnerships with massive digital creator, MrBeast, AKA Jimmy Donaldson and big-time philanthropist and basketball All-Star, Luka Dončić. The 2-year partnership with MrBeast kicks off this fall, bringing NERF together with one of YouTube’s most-viewed creators of all time through another exciting social content campaign. The popular creator and NERF are also working together on a NERF blaster collab to be revealed and launched for preorder. NERF has been rapidly rising in the digital space, being the first Hasbro-owned brand to join TikTok last year that continues to pump out fun, hilarious and unique content. By collaborating with such a prolific content creator, the brand is sure to keep fans buzzing.

Sesame Workshop Names Brett Robinson CFO, Overseeing the Nonprofit’s Finance, Technology, and Facilities

Sesame Workshop has named Brett Robinson Chief Financial Officer and Executive Vice President of Finance, Technology, and Facilities. In his role, Robinson will be responsible for advising on all fiscal matters, including annual and long-term planning/forecasting, accounting, budgeting, risk management, compliance, and analysis. He will also oversee the IT and Engineering divisions and play a key role in ensuring that Sesame Workshop has the right tools, systems, and technology in place to support a dynamic work environment and a culture that supports growth and evolution. He will help track and identify key metrics to drive the organization’s work and impact.

Watch Next Media Welcomes Global Broadcasters Into ‘Audrey’s Shelter’

A total of seven broadcasters across four different countries have boarded brand new animated series Audrey’s Shelter from leading French production company Watch Next Media, co-produced with Spain’s Peekaboo and Canada’s Image-in, Atlantique with the support of the CNC, Telefilm Canada, FMC, Region Ile-de-France and Region Haut-de-France. France Televisions (France), TVO Kids, Radio-Canada, TFO and Knowledge (Canada) have jointly commissioned the 52 x 11’ series with public-service broadcasters ZDF (Germany) and RTVE (Spain) on board as co-producing broadcast partners. The series will air on both ZDF and KiKa in Germany and on Clan TV in Spain.

What Do You Meme? Enters the Wellness Category With New ‘Better Than Yesterday’ Challenge Game

What Do You Meme?, the leading manufacturer of adult party games, has teamed up with mindfulness expert and host of top 25 Apple Podcast New Mindset, Who Dis? Case Kenny to create a fun and inspiring self-improvement challenge, Better Than Yesterday, which marks the company’s entry into a new mindfulness and wellness category.