September 2022 - Page 8 of 13

Celebrate 40 Years of Phoning Home with E.T. Merchandise for Generations of Fans

Universal and Amblin Entertainment are going interstellar to honor 40 years of one of the most beloved films of all time, E.T. the Extra-Terrestrial. Throughout the year, generations of fans around the world will be treated to all-new merchandise across a variety of categories, a re-release of the film in IMAX, retail exclusives, anniversary celebrations and more. “E.T. is a classic film that has been a longstanding part of the cultural zeitgeist,” said Melissa Rodriguez, vice president of franchise strategy for Universal Brand Development. “From treasured lines like ‘be good’ and ‘phone home,’ to the iconography of red hoodie sweatshirts and BMX bikes, the film has stayed present in our collective hearts and minds for 40 years. We’re looking forward to celebrating this classic story of friendship and adventure alongside many generations of fans, while also bringing new viewers into the fold through new products and offerings.”

Mighty Mojo Toys Aims for the Sky with New Angry Birds Collectible Plush

Mighty Mojo Toys has partnered with Rovio Entertainment to release a highly anticipated new plush line-up based on Angry Birds, one of the most downloaded mobile games ever, in a deal facilitated by Angry Birds’ global licensing agency IMG.

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Jazwares Promotes Sam Ferguson to Senior Vice President of Global Licensing

Jazwares, a global leader in toys and licensing, announced that Sam Ferguson has been elevated to Senior Vice President of Global Licensing, effective immediately. In his newly expanded role, Ferguson will oversee the company’s global inbound and outbound licensing efforts reporting to Judd Karofsky, Executive Vice President, Jazwares.

Baker & Taylor Publisher Services (BTPS) and Brain Tree Games Announce Full-Service Sales & Fulfillment Agreement

Baker & Taylor Publisher Services (BTPS), a leading provider of sales and fulfillment services to book publishers and sideline creators, is pleased to announce the signing of a full-service sales and distribution agreement with Brain Tree Games, effective immediately. this Agreement between BTPS and Brain Tree Games pertains to US sales and fulfillment only.

Care Bears Celebrate 40th Anniversary with FYE Collaboration

The loveable, huggable Care Bears from the whimsical land of Care-a-Lot are celebrating their 40th Anniversary with the launch of new consumer products with key retail partners including entertainment and pop culture retailer, FYE. First introduced in 1982 through a line of greeting cards, the Care Bears have amassed fans of all ages over the last 40 years and are now featured everywhere, from consumer products and plush toys to animated television shows and feature films. Known all over the world for spreading sharing, caring, and togetherness, the Care Bears look forward to embarking on new adventures with their friends for years to come.

Sony Pictures consumer Products BLE Licensing Expo 2024

Sony Pictures Consumer Products Unveils Expansive Film and Television Slate for BLE 2022

Sony Pictures Consumer Products will arrive at Brand Licensing Europe (BLE) to spotlight the studio’s premiere entertainment and gaming franchises and key collaborations that deliver immersive fan experiences beyond the screen. Boasting a strong slate of classic IPs such as Ghostbusters, and new IPs with growing fanbases like The Boys and Cobra Kai, Sony Pictures Consumer Products has tapped a variety of strategic partners to bring its properties to life through a rich consumer products portfolio that provides robust, interactive, and engaging experiences for fans of all ages. Additionally, PlayStation Productions has 10 film and television adaptations in the pipeline based on iconic PlayStation titles.

WildBrain Announces ‘Teletubbies, Let’s Go!’ Plus Merchandizing Plans for ‘Strawberry Shortcake’, ‘Chip and Potato’, and ‘In the Night Garden’

WildBrain, a global leader in kids’ and family entertainment, will be presenting its beloved brands—Teletubbies, Strawberry Shortcake, Chip and Potato, and In the Night Garden—at Brand Licensing Europe (BLE) in London from September 20-22, as the properties continue to expand around the world with all-new original content, distribution deals and consumer products partnerships. Visit WildBrain’s dedicated licensing agency, WildBrain CPLG, during BLE at Stand B161.

Naturalistas Crown and Curl Hair Set National Afro Day

Prominent Black-Owned Toy Company Purpose Toys, Unveils Naturalistas Crown and Coils Styling Head Set In Recognition of National Afro Day

In honor of National Afro Day, DeeDee Wright-Ward, creator of viral Naturalistas Fashion Doll line and CEO of one of the largest Black-owned toy start-ups, Purpose Toys, announced the expansion of the Naturalistas brand with the release of the Amazon Exclusive “Crown and Coils” Natural Hair Styling-Head set. A celebration of coils and curls, the popular Naturalistas fashion doll line features seven unique core characters and offers an inclusive selection of four distinctly Black hair textures and styles. Created to help parents educate kids, “Crown and Coils” joins the “Crown and Curls” Styling-Head as the world’s first and only line of Natural Hair Styling-Heads to provide children with the opportunity to explore, interact with and learn to care for Natural Hair. The groundbreaking “Crown” line of Styling-Heads features a selection of several hair types (4A and 3C), both of which commonly found across the African American and global Black Communities. With the support of Amazon and the exclusive release of “Crown and Coils”on National Afro Day, Naturalistas continues to make history as the first all Black, culture-driven fashion doll line to not only center and celebrate children with coily and curly hair, but also to highlight the beautiful nuances of Natural Black Hair.

Richard Scarry Cars Trucks and Things that Go

Random House Children’s Books Expands Franchise of Richard Scarry with New Consumer Products Program, More Publishing, and Anniversary Celebration

Random House Children’s Books, a division of Penguin Random House LLC, is gearing up to expand Richard Scarry’s iconic and beloved global franchise with new branded merchandise, new titles, and a fiftieth-anniversary celebration for the iconic bestseller Cars and Trucks and Things That Go in 2024. Random House Children’s Books has signed a roster of licensing partners across apparel, accessories, figurines, plush, sleepwear, games, puzzles, and stationery categories to create merchandise that contemporizes the Richard Scarry brand while maintaining its nostalgic value.