Mentos and Chupa Chups Start Licensing in Brazil with Destra
Mentos and Chupa Chups, two of the most iconic names in the candy and chewing gum universe, have signed an agreement with Destra, a Brazilian brand licensing company, to expand the presence of their brands in the Brazilian market. Mentos, sold in over 130 countries, enjoys huge international brand awareness and is number #1 globally in the mint category. In addition, it is also the 3rd in candy and chewing gum. Chupa Chups, whose logo was designed by none other than Salvador Dali, has an impressive track record of licensing success cases around the world, such as shopping mall themes, clothing, cosmetics and accessories.