WowWee has entered the fashion doll category with its ground-breaking new toy line: My Avastars. Inspired by kids’ use of avatars to explore, create and express themselves in the metaverse, WowWee partnered with Gamefam, a top publisher on Roblox, in the creation of My Avastars for a doll that enables seamless interactive play in the physical and digital worlds.
After winning the 2022 SXSW PITCH competition in Austin this spring, Action Face, the technological leader of 3D printed action figures, has just signed a deal with the NBALAB to bring together 3D scanning and printing with all 30 NBA teams.
Women in Toys, Licensing & Entertainment (WiT) has announced that registration is open for its annual WiT Empowerment Day event, to be held on Monday, September 19, 2022 at Dallas Market Center, in partnership with The Toy Association’s Preview & Holiday Market.
Each year, at the conclusion of the annual Marine Corps Reserve Toys for Tots campaign, the Marine Toys for Tots Foundation selects its Regional and National Campaigns & Coordinators of the Year. The winners are selected based on several specific criteria. Most importantly, executing a local campaign that epitomizes the highest honor and traditions of the United States Marine Corps that assists as many children-in-need as possible in their local community.
Hasbro, Inc, a global play and entertainment company, officially unveils Murph, the NERF brand’s first-ever official mascot. Made of NERF darts from head-to-toe, Murph is, by far, the most fun, playful and social member of the NERF team. Working with The Martin Agency to kick off an exciting brand campaign for NERF this summer 2022, Hasbro is putting Murph in the center of it all to drive the new brand mnemonic: Unleash the Play in You.
Buddy Valastro “The Cake Boss” and Kinetic Sand have recently buddied up, delivering something both sweet and sand-isfying. Feeling inspired to do something fun, and test his limits with ‘one of his most ambitious cakes yet’, Buddy created 5-tiers of his iconic six-layer Rainbow Cake entirely out of the one and only Kinetic Sand. See Buddy’s process from experimentation to creation on Instagram.
Summer Infant, Incorporated, doing business as SUMR Brands, has announced that its stockholders have voted at a special meeting to adopt the previously announced definitive merger agreement pursuant to which the company will be acquired by Kids2, Inc. The final voting results for each proposal voted on at the special meeting will be set forth in a Form 8-K filed by the Company with the U.S. Securities and Exchange Commission.
Surge Brands partners with offshore racing boat legend, Cigarette Racing Team, to develop a sophisticated global lifestyle retail program based on the the iconic high-powered luxury performance powerboat brand.
Xilam Animation, an independent producer and distributor of animated content, has announced the signing of deals with Disney to produce two new animated series for its Disney+ platform, The Doomies and a second season of Chip ‘n’ Dale: Park Life.