Highlights for Children, the family media brand known for their beloved magazines and books, announces the signing of several new licensing agreements in advance of attending Licensing Expo in Las Vegas in May.
Spin Master Corporation a leading global children’s entertainment company, has announced the appointment of Michael Butcher as General Manager, North America as part of the company’s Toy Creative Center leadership team.
Just a week away from this month’s Licensing Expo 2022, legendary studio and anime industry leader Toei Animation has released the first-ever licensing report for its One Piece franchise. This new report provides an annual wrap-up of licensing gains for One Piece, the 22-year old hit anime franchise from Toei Animation, and details new license agreements and license renewals as well as highlights significant collaborations across top merchandise categories. Over the past 16 months, Toei Animation amassed more than 20 agreements as a result of its One Piece licensing efforts – including both new license agreements and license renewals.
Say hello to the Original Toobimals, a sensory toobed plush toy. Specialty toy retailers will be on the hunt at ASTRA’s Marketplace for the perfect products to stretch limited 4th quarter budgets while delighting young customers, and a look-see at Booth 1823 will have them not only stretching but popping, pushing, pulling and smiling.
Retailers looking for something fresh and full of delight will be sticking around Booth 1731 at ASTRA as Komarc Games unveils StickiKubes ($9.99) and Finger Topz ($14.99) plus showcases a half dozen best seller boxed toys and games. All are in stock and ready for childhood exploration. Specialty retailers have always had a keen eye for finding the perfect product for their customers. ASTRA’s Marketplace is this summer’s not-to-be-missed specialty toy show.
Leading global toy companies, the LEGO Group and Hasbro, Incorporated (NASDAQ: HAS) unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.
Cloud b, the world’s leading brand of award-winning products and accessories that help parents and children sleep better, celebrates its 20th year, marking a milestone anniversary in 2022 and unveiling a new logo with a more contemporary design that appeals to today’s consumer. What started off as a simple idea, to give the gift of sleep to newborn babies and their families, has become a tried-and-true staple and a most-trusted sleep solution for millions. From the classic award-winning products like the iconic Tranquil Turtle to the soothing Sleep Sheep, Cloud b’s legacy lineup continues to be praised today by parents, celebrities, and the industry alike.
Spin Master Corporation, a leading global children’s entertainment company, has opened applications for the Spin Master Future of Play Scholarship Program supporting the education and career advancement of individuals from underrepresented communities in the fields of each of the company’s creative centers: toys, entertainment and digital games. Launched in June 2022, Spin Master’s Scholarship Program provides financial aid as well as mentorship and the potential for an internship with the company.
Spotlight Licensing has been appointed by Gaumont to launch and manage the global merchandise licensing program for Samurai Rabbit: The Usagi Chronicles (which debuted on Netflix April 28th). 2022 may be the Year of the Tiger but it is also shaping up to be a big year for the rabbits of the highly anticipated Netflix animated kids series Samurai Rabbit: The Usagi Chronicles and long-running and award-winning Stan Sakai comic book series Usagi Yojimbo that inspired it.