Gel Blaster Incorporated and Evolution USA, LLC have entered into a representation agreement where Evolution will assist in the acquisition of AAA intellectual property based on famous Hollywood studio and core video gaming brands for the Gel Blaster.
In the lead-up to the 2022 Las Vegas Licensing Expo, TOMY International announces they have collaborated with Hasbro to take brands like Peppa Pig, Transformers, and My Little Pony to new platforms, territories, and age ranges. TOMY and Hasbro are historical partners and are now strategically expanding the portfolio where the TOMY expertise and geographies could serve the popular properties.
Bandai Namco Toys & Collectibles America (BNTCA) is set to entertains fans attending this year’s Star Wars Celebration on May 26 – 29 in Anaheim. BNTCA offers one of the most extensive range of licensed Star Wars toys and collectibles available, which includes Tamagotchi, Meisho Movie Realization and S.H.Figuarts from Tamashii Nations as well as a wide selection of scale figure and vehicle model kits. For this year’s Star Wars Celebration, BNCTA’s line-up will include a limited availability event exclusive, special photo op, future product display and workshops as well as curated showcase of model kits (both figures and vehicles) available for purchase. Attendees are welcome to visit BNTCA’s booth (#1905) daily during regular show hours all weekend long.
Leading toymaker Jazwares announced that it has entered into a multiyear global master toy licensing agreement with Uplift Games to create a toy line based on the popular game Adopt Me! Enjoyed by millions on the Roblox platform and playable on mobile, tablet, PC, and Xbox, Jazwares brings the excitement of Adopt Me out of the Metaverse and into the physical world.
Mattel, Incorporated has promoted 20-year company veteran Sanjay Luthra to Executive Vice President and Managing Director in the EMEA region. The announcement was made by Mattel President and Chief Commercial Officer Steve Totzke, to whom Luthra reports.
Welcoming another cat to the family is easier than ever as PetSafe brand, a global leader in pet product solutions, is expanding its line of pet waste management products with the addition of the Multi-Cat Litter Box. Extra-large in size and designed for multi-cat families, the newest PetSafe litter box offers plenty of space for cats to share.
Kingsmen Creatives Limited, a leading communication design and production group in Asia Pacific, the Middle East and North America, announced that Kingsmen Xperience, Incorporated, its United States location-based entertainment focused subsidiary, together with Hasbro, Incorporated a global play and entertainment company, will be opening the first North American location of Nerf Action Xperience and the world’s first Planet Playskool kids experience at Westfield Garden State Plaza in Paramus, New Jersey in the United States. Both indoor entertainment centers, slated to open late 2023, will feature multiple activity zones, food & beverage areas, and retail stores that will engage and involve all visitors into the action and fun.
Moose Toys has announced David Norman, a well-known and highly respected industry veteran, joins the company as Global General Manager, Games. Norman will be based out of the company’s US headquarters in El Segundo, Calif. beginning Monday, May 23.