February 2022 - Page 5 of 11

Mattel Announces Multiyear Global Licensing Partnership with Paramount Consumer Products for Nickelodeon’s Santiago of the Seas

Mattel, Inc. (NASDAQ: MAT) announced that it has entered into a multiyear global licensing agreement with Paramount Consumer Products for Nickelodeon’s animated preschool pirate adventure series, Santiago of the Seas. Through this agreement, Mattel has the licensing rights to create a full line of toys based on the property, which will be produced under the Fisher-Price brand, including dolls, figures, play sets, vehicles, role play, plush, ride-ons and more, expected to launch at retailers worldwide in 2022.

Youtube Comedy & Gaming Duo, LankyBox Partners with Bonkers Toys

LankyBox, the most highly viewed YouTube gaming duo in the world, has partnered with Bonkers Toys to create their first retail toy line. Stars Justin and Adam, along with their cast of animated characters including Boxy, Foxy, and Rocky, create high-energy, laugh-out-loud videos such as challenges, gaming and shorts. LankyBox averages over 1.5 billion video views per month with 18.6 billion lifetime views. Their videos are youthful and family-friendly making the brand an ideal fit for a toy launch.

MGM and Play.Works Debut the Pink Panther’s Secret Slots Game on Connected Television Devices

Metro Goldwyn Mayer (MGM), a leading entertainment company focused on the production of premium film and television content across platforms, and Play.Works, a leading Connected TV Influencer Video and Games Network, has unveiled that its new The Pink Panther’s Secret Slots game is now available through connected television devices. The game is available to play through the Play.Works Network, which reaches over 200 million homes and has the largest Connected TV games catalog in the world. It is the second of three titles being developed around the iconic character, with Pink Panther Time Traveler launching in 2021.

Spin Master’s 2022 Looks Bright with Toys and Activities that Inspire Creators, Fuel Fandoms and Promote Inclusive Play

Spin Master Corp. (TSX:TOY) a leading global children’s entertainment company is forecasting fun with the reveal of their toys, games and activities that will inspire children and their families around the globe this year. Spin Master’s 2022 portfolio delivers innovation with new intellectual property, expansions within popular evergreen brands and a showstopping cast of licensed characters and experiences.

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Moonbug Entertainment Announces the Appointment of Susan Vargo as Head of Live Events

Moonbug Entertainment Ltd. announces the appointment of Susan Vargo as Head of Live Events at Moonbug Entertainment where she is responsible for live events across all the Moonbug properties, including Blippi, CoComelon and Little Baby Bum.

The Inimitable Randimals Toys Make Their Debut

Randimals, a new company out of Sun Valley, Idaho announced the launch of its new plush and hard Randimals toys. These loveable creatures embody the mantra, “What makes us different, makes all the difference in the world!” Randimals are made up of two different animals, which means they are a unique blend of personalities, characteristics, instincts and skills. The heart of the Randimals story is about celebrating difference. It’s about recognizing that we are all unique and that it’s our differences that make us special.

9 Story Media Group and Karma’s World Entertainment Tap Students From FIT to Design Streetwear

9 Story Media Group, industry-leading creator, producer, and distributor of award-winning animated and live-action content for young audiences, and Karma’s World Entertainment, Chris “Ludacris” Bridges’ entertainment media company, are pleased to announce a first-of-its kind partnership with the Fashion Institute of Technology’s Design and Technology Lab (FIT DTech). Inspired by the hit animated Netflix series Karma’s World – for which fashion is central to the brand DNA – FIT students designed a 50-piece fashion-forward children’s collection for licensing partners to incorporate across a range of consumer categories, with the first product set to launch later this year. Designs include jumpsuits, jackets, sweatsuits, dresses, swimsuits, and footwear.

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Sesame Workshop Welcomes Dr. Alison Bryant into New Chief Research, Data, and Impact Role

Sesame Workshop, the media and educational nonprofit behind Sesame Street and decades of award-winning children’s programming, has named Dr. Alison Bryant, a renowned expert on the impact of media, technology, and play, to the new position of Chief Research, Data, and Impact Officer (CRDIO). The move signals Sesame Workshop’s commitment to research as a strategic driver in identifying the needs of children and families around the world in order to create content with the broadest possible impact. Dr. Bryant will oversee Sesame workshop research, data strategy, analytics, and impact measurement as well as the Joan Ganz Cooney Center, the Workshop’s independent research and innovation lab. She joins the organization’s Leadership Operations Team and will report directly to Chief Executive Officer Steve Youngwood.

Epic Rights Announces Aerosmith Licensing Partnership & Expansive Global Retail Program

In advance of multiple 50th anniversary celebrations and live appearances, Aerosmith, the best-selling American hard-rock band of all time, has tapped Universal Music Group’s Epic Rights as the band’s global brand management agency to develop an all-new multi-category worldwide retail program for the legendary rock band, with a roster of new licensing partners signed to create branded merchandise.