January 2022 - Page 5 of 11

ToyFest West 2022 Moves Forward! WITHRA Board Approves In-Person Show

The Western Toy and Hobby Representatives Association (WTHRA) Board of Directors met Thursday, January 20 and voted to move forward with ToyFest West. President Lawrence Nissen said, “There are many things to look forward to this coming March 9-11, 2022. One being, WTHRA will celebrate its Diamond Anniversary, 60 years of producing the finest toy show in the West! Another is that exhibitors are purchasing more booth space to prepare for the retailers, new and old who are registered for the show.”

Wondery Kids Launches New BIPOC Podcast, ‘Adventures of Cairo’

For parents looking for kid-friendly podcasts to fill the void of screen-free entertainment with multicultural role models and life lessons, meet Cairo! Wondery, the largest independent podcast publisher in the world, announced the release of their newest kid-friendly podcast Adventures of Cairo. Developed in partnership with ABF Creative (known for their award-winning, multicultural audio content), the 12-episode series follows the story of a curious 7-year-old living in a diverse, big city with his family.

Douglas Company Launches New ‘Mini Softs’

“How many Mini Softs do you have” will be the trending topic come March 2022 as Douglas Company has taken its very popular Soft collection and made it in a brand new size! Six-inch Mini Softs will make their debut at all the winter shows. Be sure to check them out, but understand you may want to collect them all!

Spotlight Licensing and Rocket Licensing welcome ‘All Creatures Great and Small’

Rocket Licensing and Spotlight Licensing are set to build a global consumer products program for critically acclaimed fan-favorite television drama, All Creatures Great and Small with Rocket leading in all markets outside North America and Spotlight focused on North America. The series, based on best-selling stories written by Alf Wight under the pen name James Herriot, follows the heart warming and humorous adventures of a young vet from Glasgow working in the stunningly beautiful Yorkshire dales.

eeBoo unveils Six Thoughtful Valentine’s Day Gifts for 2022

You don’t have to wait until Valentine’s Day to show the special people in your life how much you love them. But February 14th puts the spotlight on who really matters. An offering of chocolates or flowers is nice but giving your time lets them know they’re valued. Lifestyle brand and toy manufacturer eeBoo has six sweet gifts to giftwrap for everyone on your list.

Oshkosh TIME Nickelodeon Kid of the Year

OshKosh B’gosh Announces Kids Apparel Sponsorship of TIME and Nickelodeon’s Kid of the Year

Carter’s, Inc. (NYSE: CRI), the largest branded marketer in North America of apparel exclusively for babies and young children, today announced its iconic brand OshKosh B’gosh as the first-ever kids apparel sponsor of TIME, TIME for Kids and Nickelodeon’s second annual Kid of the Year. The highly anticipated initiative celebrates young change makers who are making a positive impact on society.

Horrid Henry Novel Entertainment P2 Games

Novel Entertainment Speeds Into Partnership with P2 Games for Horrid Henry’s Krazy Karts

Novel Entertainment has partnered with P2 Games to develop and launch a new racing game for its internationally renowned Horrid Henry brand. Targeting kids aged 6+ and families, ‘Horrid Henry’s Krazy Karts’ will initially be available exclusively from the Nintendo eShop on Nintendo Switch worldwide from Friday 21st January.

News You're Hired

Steve Markey named to VP of Sales and Marketing at Hog Wild Toys

Oregon-based Hog Wild Toys, LLC has welcomed Steve Markey as the new Vice President of Sales and Marketing for North America, it was announced today by Jy Liao, president. In his new role, Markey will take the reins on all marketing initiatives and lead the Hog Wild North American sales teams with a strong directive to focus on the novelty foundation of the company.

Moose Toys Goes “Above & Beyond” with Advance Preview of New “Octonauts” Toy Line

Moose Toys a leading innovator in the toy industry, revealed today the highly-anticipated first-look at its new Octonauts toy line, launching August 2022. In partnership with Silvergate Media, Moose will release a range of vehicles, figures, plush and playsets based on the popular animated TV property “Octonauts” and its latest new series, “Octonauts: Above & Beyond,” to preschool toy aisles nationwide. Moose will continue the Octo-fun with line expansions, including new characters, vehicles and more, in late 2022.