NPD Group: U.S. Toy Sales Grew 16% in 2020
The NPD Group announced U.S. retail sales of toys generated $25.1 billion in 2020, an increase of 16% or $3.5 billion.
Kellytoy Gives Sneak Peek of New 2021 Squishmallows
From deep sea creatures to yummy food fare, more than 40 new friends will join Kellytoy’s Squishmallows squad in 2021.
Octonauts Grants Toy Rights to Moose Toys
As part of the deal, Moose Toys will create a full range of Octonauts toys including figures, vehicles, playsets, plush, games and more.
‘Making It In The Toy Industry’ Launches Season 2
Making It In The Toy Industry, a toy industry podcast hosted by the Toy Coach Azhelle Wade, announces the release of its second season.
Hasbro Expands WildBrain Partnership for eOne Brands
WildBrain CPLG has been appointed, through an expansion of its partnership with Hasbro Consumer Products, to represent eOne brands Peppa Pig, PJ Masks and Ricky Zoom in the Nordics and Central and Eastern Europe.
Warheads Candy and Kangaru Announce License Deal
Kangaru LLC, maker of scented stationery and activities, has aligned with Impact Confections, Inc. to create a Warheads sour candy scented program.
Trends International Partners with Sempahore’s Brands
Trends International, manufacturer of posters, calendars, stickers, and social stationery, becomes a licensed partner of multiple influencers within Semaphore’s portfolio.
Firefly Secures License Deals for Paul Frank
Firefly Brand Management secures license deals for Paul Frank with partners including Little Shop of Pins, Michael Miller Fabrics, Ohhy Media, and FYE.
Folktellers TV Adaptation Adds Showrunner, Producers
Peter Mohan will serve as showrunner and executive producer, while Vanessa Shapiro will also executive produce, the TV adaptation of the Folktellers: Excerpts from an Unknown Guidebook YA series.