Strawberry Shortcake Signs Additional Licensees
After announcing the relaunch of the Strawberry Shortcake brand earlier this year, WildBrain signed an additional wave of license partners.
McFarlane Toys Names Headstart as Distribution Partner
U.S. action figure manufacturer McFarlane Toys tapped Headstart International to be its distribution partner in Australia and New Zealand.
Brave Bunnies Taps Spin Master for Toy Collection
Ukrainian production company Glowberry named Spin Master as master toy partner for the animated preschool series Brave Bunnies.
JAKKS Pacific CoComelon Toys, Brown Toy Box Steam Kits, Yoto Mini, & More New Products
JAKKS Pacific unveils a new line of CoComelom toys, Brown Toy Box STEAM Kits launch at Target, Yoto introduces Yoto Mini, and more new product releases announced this week.
PUMA & L.O.L. Surprise! Reunite for New Footwear
One year after launching their first collaboration, L.O.L. Surprise! and footwear manufacturer PUMA are working together again on new shoes and apparel.
ViacomCBS Publishes Study on Diversity Among Dolls
ViacomCBS Consumer Products released the results of “More Than Dolls,” a study commissioned to examine diversity in the dolls product category.
Two Cyber Group Series will Launch Licensing Programs
This week, Cyber Group Studios appointed Retail Monster to handle strategic licensing for its shows The McFire Family and Press Start!
JAKKS Renews Daniel Tiger’s Neighborhood License
Fred Rogers Productions and 9 Story Brands have opted to extend their toy partnership with JAKKS Pacific for Daniel Tiger’s Neighborhood.
PAW Patrol Introduces AR Feature with Poplar Studio
PAW Patrol will bring its toys to life through augmented reality (AR), thanks to a new partnership between Spin Master and Poplar Studio.