IMG Acquires MENA-Based Agency 20too Licensing
IMG announced the acquisition of Dubai-based agency 20too Licensing, which manages consumer product development and brand extensions in the Middle East and North Africa. Established in 2013, 20too’s brands include NBCUniversal, Hasbro, The Smurfs, SEGA, Smiley, and the Discovery portfolio encompassing Fatafeat, Food Network, Animal Planet, and Discovery Channel. 20too Licensing founder and CEO Christian Zeidler will become Vice President of Licensing at IMG, and will relocate along with his…
