Squishmallows Celebrate 100 Million Sold
Jazwares and Kellytoy are celebrating over 100 million Squishmallows sold with a limited edition special release, giveaway contest, and online auction to benefit Art in Action.
Netflix Debuts Online Shopping Hub on Walmart.com
Walmart has introduced a Netflix hub on Walmart.com, which now serves as the largest dedicated online shopping platform for Netflix merchandise in the U.S.
Influencer Choice List Reveals Top Holiday Toy Picks
The Toy Association and Clamour unveiled the Best of Holiday 2021 Influencer Choice List, highlighting top toys and games as voted on by digital influencers.
Disguise Secures License for Ghostbusters Costumes
JAKKS Pacific’s costume division, Disguise Inc., will create a line of Ghostbusters and Ghostbusters: Afterlife costumes in a new agreement with Sony Pictures Consumer Products.
Think You Have A Great STEAM Toy?
Think you have a great STEAM toy? Now toy makers can earn an official ‘Stamp of Approval’ for their product from the Toy Association.
The Toy Association Promotes the Latest Trends in Toys, Play, & Youth Entertainment
Kristin Morency Goldman highlights the Toy Association’s efforts to to track and report on the hottest trends in toys, play, and youth entertainment.
Design Edge: Avoid These Common Packaging Mistakes
Matt Nuccio on the reasons why packaging may fail in the toy aisle — and how to avoid making the same mistakes.
Sales Reps: Help Us Help You
Alan and Christine Blumberg, principals at RBG Sales, on the role that sales representatives play in the toys and games industry today.
WiT’s Young Professionals Network: Helping You Start (or Restart!) Your Career
Amanda Marschall and Megan Gardner, co-chairs of the Women in Toys, Licensing & Entertainment Young Professionals Network, explain how the WiT YPN can support anyone early in their career, looking for a career change, or re-entering the workforce — regardless of their age.