NHRA and Mattel Partner for New Hot Wheels Vehicles
NHRA and Mattel announced their licensing partnership to develop collectible die-cast vehicles under the Hot Wheels brand.
ViacomCBS Consumer Products Hires Jennifer Pang
ViacomCBS Consumer Products has appointed Jennifer Pang — previously of Hasbro Consumer Products — to lead its business in Greater China.
Betty Crocker Partners with Barbie Dream Gap Project
Betty Crocker partners with the Barbie Dream Gap Project for International Women’s Day to empower girls to realize their potential.
Glo Pals Adds Sesame Street Characters to Product Line
Glo recently signed a licensing agreement with Sesame Workshop for Glo Pals, an imaginative toy that brightens play and bath time for children, particularly those with autism.
Far Out Toys Reveals Glo-Up Girls
Far Out Toys released the first teaser images of its new Glo-Up Girls fashion doll line — coming this summer — on Instagram last week.
Scooby-Doo Heads to Kartoon Channel!
Kartoon Channel! brings five Scooby-Doo animated movies from Warner Bros. Entertainment to the channel to launch “Friday Family Fun Films.”
Moose Toys Wins Five Australian Toy Association Awards
Moose Toys took home five Australian Toy Association awards this week, including the 2021 Judges Choice Award for the Bluey Pool Time Playset and the 2021 Plush Product of the Year for the Bluey & Friends Basic Plush.
YuMe and ViacomCBS Ink Baby Shark Deal
YuMe announced a deal with ViacomCBS Consumer Products to produce a range of infant products for Pinkfong’s Baby Shark brand.
Disney+ Acquires All Five Seasons of Miraculous
ZAG and ON kids & family (Mediawan Group) further solidify their relationship with Disney for Miraculous – Tales of Ladybug & Cat Noir.