Genius of Play Launches Ambassador Program
The Genius of Play announced the launch of an ambassador program, open to all individuals working in the toy industry who would like to support The Genius of Play’s mission while building a reputation as advocates for play and children.
Hasbro Partners with ‘Dream Machine Tour’
As part of its Bring Home the Fun campaign, Hasbro has partnered with Charlie ‘Rocket’ Jabaley and his Dream Machine Tour to deliver acts of kindness to families impacted by COVID-19.
Kellytoy Unveils New Valentine’s Day Squishmallows
Kellytoy announces 12 new Valentine’s Day-themed members joining the Squishmallows squad, available in four different sizes.
Toy Association Pushes for Action Against Counterfeits
The Toy Association released a new white paper this week outlining factors contributing to the surge in unsafe counterfeit toys sold online.
Animal Planet Partners with NAOKO for Apparel Line
Discovery Inc. and Polish clothing brand NAOKO to launch a seasonal apparel collection inspired by the wilderness explored on Animal Planet.
PATH to Release 85th Anniversary Monopoly Bottles
Hasbro and PATH partner to release limited edition Monopoly-themed reusable water bottles to mark the game’s 85th anniversary.
Dune 2021 Action Figures Launch at Retail
McFarlane Toys announced the launch of its Dune 2021 collectible line, based on the film from Warner Bros. Pictures and Legendary Pictures due in theaters October 2021.
Poetic Brands to Produce Gigantosaurus Apparel
Apparel licensee Poetic Brands announced a partnership with Cyber Group Studios to develop a children’s line based on the Gigantosaurus