The Toy Association: Longstanding Importance of Play Soars During Pandemic
The Toy Association discusses the roles that its ‘Genius of Play’ campaign and The Toy Foundation have played during the pandemic.
Super Impulse Launches Wacky Packages Minis
Super Impulse has partnered with trading card company Topps to recreate the iconic brand of parody stickers as 3D collectible minis.
Jam City Partners with Care Bears to Launch ‘Unity Bear’ Exclusively for Panda Pop Game
For its first appearance in a mobile app game, Care Bears is introducing Unity Bear, designed specifically for Jam City and available to all Panda Pop players.
ADK Emotions NY Inc. Gears Up for the 20th Anniversary of Beyblade in 2021
ADK Emotions NY Inc. announced a YouTube content rollout and consumer product launches to mark the 20th anniversary of Beyblade in 2021.
Hasbro and Jazwares Fuel Up for the Iconic Micro Machines’ Return to Store Shelves
Featuring the toy line of the ’80s and ’90s, fans can reconnect with their inner kid with all-new micro machines playsets and exclusive vehicles, now available at retail.
Flip-A-Mallows Named 2020 Plush Toy of the Year by Creative Child Magazine
Reversible Flip-A-Mallows by Kellytoy are the third Squishmallows squad to win the 2020 Plush Toy of the Year award from Creative Child Magazine.
L.O.L Surprise! Teams Up With Nighthawk Interactive to Bring First-Ever Nintendo Switch Gaming Experience to Fans
The L.O.L. Surprise! game will launch globally, exclusively for Nintendo Switch™ as part of the new fall toy release.
Kevin Smith and WildBrain Join Forces for New Animated Green Hornet Series
Filmmaker, screenwriter and actor Kevin Smith is working with WildBrain to update the Green Hornet for a new generation of viewers.
Planeta Junior Invests in ZAG Entertainment
Planeta Junior, a leading European family entertainment company, has acquired a participation in ZAG Entertainment and will join ZAG’s management board.