Virtual Licensing Week Unites the Global Licensing Industry Highlighting Post-Pandemic Growth
Over 3,200 unique content views and 2,900 digital meetings took place across the five-day online Licensing Week Virtual event.
Kraft Heinz Appoints Metrostar and Brand Central for UK Licensing
Kraft Heinz has appointed Metrostar and Brand Central LLC to manage its brand licensing and explore product extensions in the UK and Ireland.
Dr. Seuss Enterprises Promotes Shannon Spisak and Jenna Marson
Dr. Seuss Enterprises promoted Spisak to Senior Director of Global Marketing & Communications and Marson to Manager of Global Marketing & Licensing.
Popular TikTok Content Creators WeWearCute Partner with Spin Master on New Stationery, Craft and Activities Line
Under Spin Master’s new inkFLUENCER™ brand, a tween-focused stationery, craft and activities line inspired by fashion and influencers, WeWearCute will unveil two feature items exclusive to Walmart this October, followed by a larger assortment of activity items in 2021.
Wow! Stuff Announces Master Toy License with Magic Light for The Gruffalo
Wow! Stuff have negotiated a license with Magic Light Pictures for brands including The Gruffalo, Room on the Broom, Zog and The Snail and the Whale.
Firefly Scores New Licensing Deals for Animated Adult Cartoon Series and Brand The Freak Brothers
Firefly Brand Management announced that it has secured new key licensing partners for the new animated adult toon series and brand, The Freak Brothers.
Irregular Choice Steps Into Care Bears Care-A-Lot with New Accessories Collection
Irregular Choice and Cloudco Entertainment, owner of entertainment brand Care Bears, have come together to launch a Care Bears-inspired accessories collection
Pocket.watch Plans Global Expansion of Emmy-Nominated Ryan’s Mystery Playdate, Announces Fourth Season Pickup
Pocket.watch announced plans to expand kids TV series Ryan’s Mystery Playdate to international markets, beginning with a launch in Germany.
Scholastic Entertainment, Universal Pictures to Bring The Magic School Bus to the Big Screen
Scholastic Entertainment announced a feature-length, live-action hybrid film adaptation of The Magic School Bus with Elizabeth Banks set to play Ms. Frizzle.