Kelly Toy’s Flip-A-Mallows Named a 2020 NAPPA Winner
Kelly Toy’s new line of Flip-A-Mallows — the newest “reversible” additions to the Squishmallows family — has been named a 2020 National Parenting Product Award (NAPPA) winner.
Baby Einstein Releases Four New Shows on YouTube
Baby Einstein has created a new YouTube show and released classic videos to streaming channels for a new generation to enjoy.
Cloudco Signs Agency Deal with Bavaria Media GmbH for Care Bears Across Germany, Austria, and Switzerland
Bavaria Sonor Licensing will manage all Care Bears consumer products and licensing initiatives, inclusive of brand collaborations, across these German-speaking territories.
MGM to Host Their First-Ever Virtual Licensing Summit Spotlighting Pink Panther, Rocky, Legally Blonde, and More Brands
Metro Goldwyn Mayer (MGM) announced they will host their first ever virtual licensing summit to take place on June 15, 16 and 17, 2020 to provide a sneak peek at upcoming initiatives for a number of brands.
CASETiFY and Heinz Launch Collaboration
In celebration of National Ketchup Day on June 5 tech accessory maker CASETiFY and ketchup brand Heinz are teaming up for a new accessory collection.
Entries Open for ‘Pitch the Brands’ Contest at Licensing Week Virtual, in Collaboration with InventHelp
Entries are open for Pitch the Brands at Licensing Week Virtual, a submission contest for inventors that desire feedback on their product from a brand perspective.
Gaumont Animation and Family Division Expands Adding Two Key Executive Hires
Gaumont is expanding its global Animation & Family efforts in Europe with the addition of Karen Vermeulen and Cyril Le Pesant.
Astronauts Lift Off For International Space Station With Mission to Bring Home Planetary Plush ‘Little Earth’
When NASA astronauts Bob Behnken and Doug Hurley return on SpaceX’s Crew Dragon capsule to complete the company’s Demo-2 mission, they’ll bring an extra passenger on board: Celestial Buddies Little Earth plush pal.
ToyAid Asks Customers to ‘Buy Some Toys for Make Some Noise’
ToyAid is supporting Global’s Make Some Noise by asking the toy and entertainment industry to raise as much money as it can to help individuals and families hit hardest by the pandemic.