L.O.L. Surprise! to Release PhD B.B. to Help Fight the Spread of COVID-19
L.O.L. Surprise!, is releasing PhD B.B. to support Operation Pac-Man, an initiative started by MGA Entertainment that was created to fight the spread of COVID-19.
Genius Brands Announces New Broadcast Partners for Rainbow Rangers
Genius Brands International increases the reach of its flagship animated preschool series, Rainbow Rangers, across the Western Hemisphere with two new broadcast deals signed, including the #1 preschool channel in Canada, Treehouse, owned by Corus Entertainment, and with leading broadcaster Televisa in Mexico.
Brand Central Announces New Partnerships for Kraft Heinz
The Kraft Heinz Company, with its licensing agency Brand Central, is expanding into merchandise with the launch of its consumer products program. The new licensed partners are creating an assortment of branded products leveraging the iconic Kraft Heinz brands including Planters, Kool-Aid, Heinz, Jell-O and more!
Little Tikes Creates LEV LOVE System for Doctors and Patients to Help Fight COVID-19
Little Tikes expands product portfolio to create the LEV LOVE system for doctors and patients to help fight the spread of COVID-19. The first two LEV LOVE items are the LEV LOVE Care Provider Mask for Doctors and the LEV LOVE Ventilator Mask for Patients, both will begin production this week.
Honor Healthcare Heroes with CreateOn Luminary Magna-Tiles Sets
In the last year, toy industry startup, CreateOn, has released nearly 15 building sets in partnership with Magna-Tiles. Now, in response to the global COVID-19 health crisis, the company has rapidly developed and released two new Luminary Magna-Tiles sets in honor of the frontline healthcare heroes of the Coronavirus crisis.
ChizComm Names Cristy Collins as New VP of Brand Marketing
ChizComm establishes a firm presence on the west coast and announces a new addition to its senior management team, welcoming Cristy Collins to the role of Vice President, Brand Marketing.
The Toy Association Unveils “Toy Fair Everywhere”
The Toy Association unveiled plans today for Toy Fair Everywhere, a new series of virtual market weeks to help toy businesses connect with their customers, suppliers, and the global play community during these uncertain times when in-person meetings and events may not be possible.
L.O.L. Surprise! Announces Virtual Dance Party and Debut of New Song and Music Video
MGA Entertainment announced today’s L.O.L. Surprise! #BBsBoredomBusters activity will be a virtual dance party, featuring DJ’s Amira and Kayla. As a part of the outrageous dance party, the fashionably fierce brand will launch a new song and music video.
Goliath Gives Back During COVID-19 Crisis
Goliath announces several philanthropic initiatives in the wake of COVID-19.