Hasbro and Disney Extend Strategic Merchandising Relationship for Marvel and Star Wars
Hasbro and Disney announced a renewal of Hasbro’s rights under its strategic merchandising relationship for Disney properties Marvel and Star Wars.
Godzilla vs. Kong Licensees Announced Across Categories
Playmates has been named master toy partner, with forthcoming products themed to Godzilla vs. Kong, among an expansive roster of licensing partners.
New Star Wars Products Inspired By The Mandalorian and The Clone Wars Revealed Ahead of Toy Fair
This year, the Force is strong with fans who want to celebrate their love of Star Wars with new merchandise revealed just ahead of New York Toy Fair.
Playmates Toys to Showcase Brand Portfolio at Toy Fair with New Product Lines
Playmates will display several all-new 2020 product lines based on hit entertainment properties, including Power Players and Disney Frozen 2.
The Adventures of Paddington Adds TV Tie-In Partners Across Categories
Following the launch of The Adventures of Paddington TV series on Nickelodeon, Copyrights is announcing new TV tie-in partners across categories.
Breyer Celebrates 70th Anniversary and Announces New Products for Toy Fair
Breyer celebrates its 70th anniversary in 2020 with the release of a commemorative 70th Anniversary Assortment and entry into a new category.
Hasbro Reveals New Star Wars Product, Including Animatronic The Child Toy
Hasbro has revealed several new Star Wars products, including Star Wars The Child Animatronic Edition Toy, based on the character fans call “Baby Yoda.”
YULU Unveils New Toys and Games at Toy Fair
The key YULU products to be featured at Toy Fair New York will include Break the Board; Swirl & Style Tie Dye Studio Maker and Pop Pops Blingz.
With Online Shopping, A New Way to Launch
Several toy industry executives and experts shared with TFE how the growth of online shopping has changed the way they launch new product.