Subway Surfers Named Alpha Group Master Toy
SYBO Games, the studio behind Subway Surfers, has appointed Alpha Group as global master toy licensee for its mobile game phenom.
Brand Central to Rep ‘Are You Smarter Than A 5th Grader’ Reboot
Brand Central will build out an all-new consumer products program around the returning family game show, Are You Smarter Than A 5th Grader.
Pantone Celebrates SpongeBob’s 20th with New Colors
Nickelodeon and The Pantone Color Institute unveiled official SpongeBob Yellow and Patrick Star Pink colors in commemoration of SpongeBob’s 20th birthday.
Yu-Gi-Oh! Expands in Collectibles
Konami Cross Media NY signed new deals on behalf of Yu-Gi-Oh! with First 4 Figures, Zag Toys, Tsume, Taka, and Kitsune to offer new collectible products at varying price points.
Cartoon Saloon Teams with Dentsu for Licensing Expo Debut
The four-time Academy Award-winning animation studio Cartoon Saloon is forming an ancillary rights division and will attend Licensing Expo for the first time in partnership with Dentsu Entertainment USA to explore licensing and merchandising opportunities for its original IP, headlined by its upcoming animated feature, Wolfwalkers.
Crunchyroll, Bioworld Expand Partnership with Fresh Fashions
Bioworld has recommitted to serve up authentic lifestyle gear for Crunchyroll’s slate of popular anime series, such as Dr. STONE, Mob Psycho 100, & Bananya.
Vertical Licensing Brazil to Manage Popeye, Betty Boop in Brazil
King Features Syndicate, a unit of Hearst, expands its Brazilian licensing program with the appointment of Vertical Licensing Brazil.
Evolution to Rep Just Play’s Hairdorables
Evolution USA will develop and manage a full scale licensing program for Just Play’s best-selling girls collectible doll brand, Hairdorables.
Basic Fun! Named Care Bears Master Toy Partner
Cloudco has signed Basic Fun! as the master toy partner in North America and the UK for Care Bears.