Stan Lee’s POW! Entertainment Makes Licensing Show Debut
Stan Lee’s POW! Entertainment will exhibit for the first time at the Licensing Expo, detailing new partnerships and brand initiatives.
New Zuru X-Shot Line Teams with Fortnite Player Ninja
ZURU will collaborate with Fortnite gamer Ninja for a line of limited-edition X-SHOT Ninja dart blasters.
Goliath Named SuperZings’ Distribution Partner
Magic Box Int Toys named Goliath as its American, Australian, French, and Benelux partner for its Superzings.
Oh the Horror…Toys Round Up
These toys are the stuff of nightmares, and that’s the point. The remaking of classic horror films and new interpretations of ghosts, vampires, ghouls, and zombies feeds into the rise of these new scare-approved toys.
Sound The a-Llama: Llama Toys Are Having a Moment
Breaking down one of the hot trends for 2019 in toys, TFE rounds up some of the latest llama-themed toys.
Brand Profile: The Very Hungry Caterpillar
Much like the metamorphosis of the very hungry caterpillar into a butterfly, Eric Carle’s best-selling children’s book has evolved into an evergreen brand.
Proud to Be of Service: ASTRA’s Commitment to Giving & Sharing
As part of ASTRA Marketplace & Academy, toy manufacturers, sales representatives and retailers come together to give back to the host city’s community. ASTRA President Kimberly Mosley highlights why it’s good business to have a purpose beyond profit.
Deciding the Best Move for Your Game Idea
Janice Ross, vice-president of Women in Toys, chats with Kickstarter’s Head of Games Luke Crane about how to launch a successful tabletop game campaign.
Nickelodeon Names ‘Blue’s Clues & You!’ Toy Partners
Nickelodeon has named the first licensees for the Blue’s Clues reboot, Blue’s Clues & You!: Just Play, Vtech, and Cardinal.