Shark Week 2019 Swims into Retail with New Partners
Ahead of Shark Week 2019, Discovery unveiled its latest lineup of merchandising partners for the annual television event including Vans, Blankie Tails, Build-A-Bear Workshop, and more.
Zoonicorn Signs New Distribution Partners
Zoonicorn introduces three new animated music videos with original scores and lyrics. The new videos will be available on YouTube and HappyKidsTV, with additional distribution agreements set with Kabillion, Kid Genius, and Kidoodle.tv. This brings its video content to 11 for children ages 2-6. In each video, Zoonicorns take young animals who are facing a real-life challenge on imaginative adventures in the Zooniverse. The songs performed by the Zoonicorns help…
Carson Dellosa Becomes Fisher-Price Licensee with Kids Station Acquisition
Carson Dellosa Education acquired Kids Station Toys, and with it assumes the role of Fisher-Price licensee for youth electronics.
Kingsmen Xperience Brings Nerf Family Entertainment Centers to U.S.
Kingsmen Xperience expands its current licensing agreement with Hasbro to open Nerf family entertainment centers in the U.S. market.
Scholastic Sets Premiere Date for ‘Clifford The Big Red Dog’ Reboot
The new Clifford The Big Red Dog TV series, produced by Scholastic Entertainment, will debut on Amazon Prime Video, December 6, and PBS Kids, December 7.
Sony Pictures Talks Cobra Kai DTC, Responsive Approach to Licensing
Chatting with Jamie Stevens, executive vice-president of Sony Consumer Products, about how the studio has responded to shifting viewer and shopping habits, the success of its DTC site for Cobra Kai and more.
MGM Plans The Addams Family’s Halloween Domination
MGM’s Robert Marick talks about its upcoming plans for the 75-year brand, The Addams Family, and how it plans to evolve the upcoming movie tie-in program it into an annual Halloween program.
Mattel to Create New Hello Kitty & Friends Toy Lines
Mattel and Sanrio team up in a new partnership to design and develop toy lines inspired by Hello Kitty & Friends, Hello Kitty Cafe, and other Sanrio characters.
Hasbro Names Wicked Cool Toys as Micro Machines’ Master Toy Partner
Hasbro has entered into an agreement to appoint Wicked Cool Toys as global master toy licensee for the classic 80s toys, Micro Machines.