Licensed Merch Sales Grew 3.2 Percent in 2018
The retail sales of licensed merchandise and services grew to $289.3 billion in 2018. Notably, an average of 79 percent of respondents’ business came from brick-and-mortar.
The retail sales of licensed merchandise and services grew to $289.3 billion in 2018. Notably, an average of 79 percent of respondents’ business came from brick-and-mortar.
Cartamundi has signed an agreement to purchase The United States Playing Card Company, owner of iconic Bicycle playing cards brand, from Newell Brands.
Activision and Blizzard Entertainment franchises continue to grow beyond gameplay, with consumer products that innovate its leading gaming brands.
Sony Pictures Consumer Products revealed a lineup of global licensing and merchandising opportunities and partnerships for its TV and film properties.
Global Icons debuts its first acquired brand, the experiential retailer Fred Segal, at Licensing Expo.
The Wiggles announced several new licensing partnerships and product rollouts in North America, including one that taps into its succesful toilet-training song.
DreamWorks Animation announced Jurassic World: Camp Cretaceous, an animated action-adventure series, is set to debut globally on Netflix in 2020 as part of an ongoing multi-year agreement with Netflix to produce original animated kids and family programming.
Nickelodeon has greenlit Kamp Koral (working title), a CG-animated original spinoff series of its hit, SpongeBob SquarePants.
Konami Cross Media NY continues to expand the Yu-Gi-Oh! brand program. The company has signed new licensing partnerships with Tioneer, FYE, Loot Crate, and Fun.com.