Kahootz Names Brilliant PR & Marketing as AOR
Kahootz Toys, a 2019 ASTRA Best Toy for Kids Award winner in the arts and crafts category, has named Brilliant PR & Marketing as its new marketing agency of record.
Niantic Acquires Beasts of Balance Creator, Sensible Object
Niantic, developer of Pokémon Go and Harry Potter: Wizards Unite, has acquired the London-based games company Sensible Object. Founded in 2014, Sensible Object is games developer than bridges the gap between physical and digital play to create uniquely differentiated gaming experiences. It is perhaps best known for its crowd-funded games, Beasts of Balance and Alexa voice-activated game line, Voice Originals. Sensible Object builds on the work of founder Alex…
Mario Kart Races onto Hot Wheels Track
Hot Wheels and Nintendo are coming together for Hot Wheels Mario Kart diecast vehicles and track sets.
New Monopoly Voice Banking Game Leaves Cheaters Sidelined
Hasbro’s Monopoly is giving a voice to Mr. Monopoly with the launch of its new Monopoly Voice-Activated Banking Game.
Atem Entertainment’s ‘Space Yoghurt’ Heads to Ameba TV
The kids entertainment streaming platform, Ameba TV, has secured streaming rights to Stockolm-based Atem Entertainment’s flagship property and CG-animated kids series, Space Yoghurt.
Red Bull Brings Pro Gamer ‘Ninja’ Into Homes with WebAR Experience
Red Bull teams up with agency …and dos Santos to extend its Win with Ninja campaign to Germany with its first WebAR experience, which is powered by 8th Wall technology.
New Kids Channel, BusyBee TV, on the NCircle
Future Today partnered with NCircle Entertainment to launch BusyBee TV, available OTT channels, including Roku, Apple TV, Fire TV, and other secured sites.
Imagine’s Live-Action Space Series in Development for Nickelodeon
Nickelodeon and Imagine Kids+Family are developing an original live-action series that sends a group of kids on an unplanned space adventure.
Toy Tariff Fight Goes On
As the USTR holds hearings on the proposed tariffs on Chinese products, the Toy Association continues its advocacy campaign to #donttaxtoys.