New Genius Brands’ ‘Rainbow Rangers’, ‘Llama Llama’ Product Head to Retail
Consumer product for Genius Brands’ two flagship series, Rainbow Rangers and Llama Llama, are rolling out now through year’s end.
Consumer product for Genius Brands’ two flagship series, Rainbow Rangers and Llama Llama, are rolling out now through year’s end.
MGA Entertainment unveils its newest line of boys collectibles, The Hangrees, during San Diego Comic Con, proving #itsgoodtolaugh.
Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.
Learn how effective PPC (pay per click) is on Amazon, what the A9 algorithm is, and why it’s important for Amazon vendors.
When Peggy Sebert took her first toy store job, she paid her daughter Becky in Beanie Babies. Less than a decade later, the mother-daughter team opened their own toy shop, Becky & Me Toys. CHITAG’s Mary Couzin chats with this toy industry duo.
Sesame Workshop taps Samantha Maltin as CMO, overseeing global brand management, consumer engagement, social media, data strategy, and brand creative.
GUND, a division of Spin Master, has revealed its new collection of plush for Line Friends, the fast-growing global character brand.