Swagtron Introduces New Hoverboards at Walmart
Swagtron announces two all-new UL 2272 compliant hoverboards available exclusively through Walmart: the Evo and the Hero.
All in the Family: The Bortnick Family
CHITAG’s Mary Couzin chats with BGN Sales Group’s Bortnick family, a toy sales rep group that’s built its business on maintaining strong relationships with both retailers and manufacturers.
Super League Gaming to Build PUBG Mobile Leagues, Content in U.S.
Super League Gaming will bring Tencent Games’ PUBG Mobile content and experiences to gamers throughout the U.S.
Hasbro Toy Recycling Program Expands to France, Germany
Hasbro expanded its toy and game recycling program to France and Germany, with additional plans to launch in Brazil later this year. Through the program, consumers can send well-loved Hasbro toys and games to TerraCycle, which will recycle them into materials to be used in the construction of play spaces, flower pots, park benches, and other innovative uses. “Since launching the Hasbro Toy Recycling Program in the U.S. in 2018,…
Cra-Z-Art Soars into Game Aisle with Flying Pigs
Cra-Z-Art announced the launch of Flying Pigs, its new preschool game and first foray into games.
TOMY Brings Tomica to Walmarts Throughout U.S., Canada
TOMY International announced the release of Tomica collectible diecast vehicles in Walmart stores across North America.
Kids II Rebrands as Kids2, Details New E-Comm and Factory Plans
Timed to its 50th anniversary, Kids II rebrands as Kids2 and details its new e-comm and first fully-owned manufacturing facility.
Mattel Unveils Star Wars x Barbie Collection
Barbie is paying homage to Star Wars: A New Hope in the newly unveiled Star Wars x Barbie collection, featuring Darth Vader, Princess Leia, and R2D2.
White House Delays Toy Tariffs Until December 15
The White House will delay the additionally planned 10% tariffs—which includes toy tariffs—until December 15.