Hasbro to Phase Out Plastic Packaging by 2022
Beginning in 2020, Hasbro plans to begin phasing out plastic from new product packaging, including plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs.
Evolution USA to Rep Kellytoy’s Squishmallows
Kellytoy will transition its collectible plush brand, Squishmallows, into a licensed character brand with the help of Evolution USA.
Asmodee Canada Acquires Lion Rampant Imports
Asmodee Canada has acquired Ontario-based Lion Rampant Imports, bringing together two leaders in tabletop gaming to offer better service to Canadian retailers.
Wicked Cool Launches My Partner Pikachu
On the heels of the Pokémon World Championships, Wicked Cool Toys announced the launch of the all-new interactive My Partner Pikachu.
Toy Association, Delivering Good Kick Off Holiday Toys Across America Initiative
The Toy Foundation has pledged to impact thousands of children in need living in all 50 states with its new “Holiday Toys Across America” initiative, in partnership with Delivering Good. Throughout the year and leading up to the holiday season, toys will be distributed to a network of charitable agencies in every state plus the District of Columbia, impacting children in low-income and disadvantaged communities. “We’re thrilled to…
New He-Man Animated Series to Head to Netflix
The all-new Masters of the Universe: Revelation series, created by Kevin Smith and based on Mattel’s popular 80s toy line was announced.
ZURU Files Lawsuit Against MGA Entertainment
ZURU, along with its wholly owned subsidiaries Creative Impact, filed a complaint against MGA Entertainment, challenging MGA’s assertion of “nonexistent copyright, trademark…”
BuzzFeed CMO Ben Kaufman Exits as CAMP Toy Stores Expand
BuzzFeed’s Ben Kaufman is stepping down as CMO, in order to prioritize scaling CAMP Stores, which is set to open five new locations across the U.S.
Pai Technology’s Botzees Now Available in Apple Stores, Amazon
Botzees is the latest smart toy from Pai Technology, combining virtual and hands-on play to teach beginner coding concepts.