PhatMojo Launches Baldi’s Basics Toys, Inspired by Indie Game
PhatMojo introduces a Baldi’s Basics toy line, based on the indie video game inspired by “edutainment” games of the 1990s.
Target, Disney Announce 25 Disney Shop-In-Shops with More Planned for 2020
The Walt Disney Company and Target Corporation announced a new collaboration encompassing experiential retail and merchandising, kicking off Ocober 4.
Hasbro to Buy eOne for $4 Billion, Here’s the Breakdown
Hasbro will acquire eOne in an all-cash transaction valued at ~$4 billion, expanding Hasbro’s preschool business with Peppa Pig, PJ Masks, and Ricky Zoom.
New PAW Patrol Special, Product Line Race into Walmart
Nickelodeon announced the launch of an all-new PAW Patrol special, PAW Patrol: Ready, Race, Rescue, with Walmart serving as the exclusive launch partner.
My Singing Monsters Toy Line Warms Up for Retail Launch
PlayMonster’s My Singing Monsters toy line, based on Big Blue Bubble’s top-performing mobile game, readies to launch at retail later this fall.
Hasbro Named Ghostbusters’ Global Master Toy
Sony Pictures Consumer Products has named Hasbro as the master toy licensee for Ghostbusters worldwide.
Sony Acquires Insomniac Games
Sony Interactive Entertainment has acquired Insomniac Games as part of its Worldwide Studios family.
eOne Secures Nick as ‘Ricky Zoom’ U.S. Broadcaster
eOne announced Nickelodeon as it’s top-tier distribution partner for Ricky Zoom in the U.S., which is set to launch series one on September 9.
Licensing International Names New VP, Member Engagement
Licensing International hired Maria Ungaro as vice-president, member engagement, effective immediately.