Paying Tribute to Toy Industry Veteran, Jerry Welch
Jerry R. Welch, the former CEO of The Right Start and owner of Zany Brainy and FAO Schwarz, has passed. His business partner John W Lee pays tribute.
Sunny Days Entertainment Hires Rick Mershon as SVP, Sales and Marketing
Sunny Days Entertainment, LLC has named veteran toys sales executive, Rick Mershon, as senior vice-president of sales and marketing.
LEGO Sees 4% Revenue Bump as Company Increases Global Footprint
The LEGO Group is stepping up investments to expand its global physical and digital footprint in order to reach more children around the world.
Splash Entertainment Hires Sales Agent Mounia Aram
Splash Entertainment named animation industry vet Mounia Aram as sales agent for its kids’ entertainment content across Africa and the Middle East.
Immersive Dr. Seuss Experience Readies to Tour
Kilburn Live has partnered with Dr. Seuss Enterprises to create The Dr. Seuss Experience, an interactive and immersive touring experience.
Viacom Nickelodeon Consumer Products Promotes Chustz to EVP, Global Creative
Viacom Nickelodeon Consumer Products (VNCP) has promoted David Chustz to executive vice-president, global creative. Chustz previously served as senior vice-president, franchise creative strategy and planning for Nickelodeon. Chustz will continue to report to Pam Kaufman, president, VNCP and will continue to be based in Nickelodeon’s Burbank, Calif. headquarters. “Outstanding creative execution is one of VNCP’s key strategic pillars, and David has been an incredible leader in developing and executing…
Target Reveals Bulleye’s Top Toys of 2019 Holiday List
Target has announced its Bullseye’s Top Toys of 2019, which includes classics like LeapFrog and Barbie to emerging stars such as kidfluencer brand Ryan’s World. With an assortment of more than 10,000 new and exclusive toys in its stores and online, Target continues to reimagine its toy aisle and expand its kid-centered offerings to serve as a one-stop destination for all gifting needs. Target also recently revealed a retail collaboration with Disney, which includes…
New Mobile Game, LEGO Star Wars Battles, to Launch in 2020
Warner Bros. Interactive Entertainment, The LEGO Group, and Lucasfilm announced LEGO Star Wars Battles, a brand-new mobile action strategy game that blends LEGO Star Wars characters, vehicles, and locations with real-time, one-versus-one multiplayer battles.