Mattel Unveils Star Wars x Barbie Collection
Barbie is paying homage to Star Wars: A New Hope in the newly unveiled Star Wars x Barbie collection, featuring Darth Vader, Princess Leia, and R2D2.
White House Delays Toy Tariffs Until December 15
The White House will delay the additionally planned 10% tariffs—which includes toy tariffs—until December 15.
CBS, Viacom Confirm Long-Awaited Merger
CBS Corp. and Viacom have entered into a definitive agreement to combine in an all-stock merger, creating a combined company with more than $28 billion in revenue.
Rubik’s Cube Launches Back-To-School Promotion in UAE
The Smiley Company, master licensee for the Rubik’s Cube, announced a new mall promotion and live experience in conjunction with Majid Al Futtaim.
Konami Signs Contra, Bomberman Game Partners
Konami Cross Media NY has signed with Blacklist Games (in conjunction with Kess Co.) and IDW Games for tabletop games based on the KONAMI gaming titles.
Loot Crate Files for Bankruptcy
Loot Crate, the fan subscription box service, has filed for bankruptcy with plans to sell off its assets to Loot Crate Acquisition LLC and reorganize.
PlayMonster, The Orangutan Project Go Ape Over New Partnership
PlayMonster, makers of the Orangutwang skill-and-action game, has joined forces with The Orangutan Project to raise awareness for the protection and conservation of orangutans and their habitat.
Squishmallows Unveils Holiday 2019 Collection
Kellytoy revealed its 2019 Squishmallows Holiday Squad collection, expanding the holiday collection with gingerbread kids and nutcrackers.
Spin Master Acquires Hedbanz International IP, Launches App for On-The-Go Play
Spin Master has secured the global IP for Hedbanz, after initially acquiring the rights to distribute the game in the U.S. and Mexico in 2011.