More Consumers Use Technology to Improve Shopping Experience
A new National Retail Federation report found 63 percent of consumers say retail technologies and innovations have improved their mobile shopping experiences.
Toy Association Testified at the USTR Special 301 Committee for Toy Tariffs
The Toy Association testified at the U.S. Trade Representative’s (USTR) Special 301 Committee hearing on Monday, regarding proposed tariffs on approximately $300 billion in Chinese products, including toys.
USAopoly Invites Harry Potter Fans to Take on Death Eaters in New Game
USAopoly (The OP) invites Potterheads to take on Death Eaters later this fall when its newest cooperative game, Harry Potter: Death Eaters Rising, launches.
Genius Brands, Tankee Form Platform Partnership
Genius Brands announced a content partnership between its Genius Brands Network and Tankee, a secure digital destination for kids ages 6–12 to enjoy gaming videos. Beginning this July, Genius Brands Network will launch a roster of Tankee Originals, including Minecraft Journey to the End (pictured above), Octodad Dadliest Catch, PixARK Adventure, and Fairy Horse Quest, delivering a total of 75 episodes on the Kid Genius Cartoon Channel, which targets kids ages 6–11. Additionally, Tankee will launch content…
BAIT Launches One-Of-A-Kind Toy Story 4 Collection
Timed to the return of one of kids’ favorite on-screen duos—Buzz and Woody—BAIT, Disney/Pixar and Reebok teamed up for a limited-run Toy Story collection.
Warner Bros. Names Ann Sarnoff as CEO
WarnerMedia appointed Ann Sarnoff, current CEO of BBC Studios Americas, as the new chair and CEO of Warner Bros.
Rubik’s Brand Appoints ChizComm as Global Agency of Record
Rubik’s Brands selects ChizComm to manage consumer marketing and public relations strategies globally as the Rubik’s Cube gears up for its 40th anniversary.
Dinnerly Cooks Up Popeye-Inspired Recipes
In celebration of Popeye’s 90th anniversary and National Fresh Spinach Day, Dinnerly and King Features Syndicate collaborated on three inspired recipes.
Skyrocket’s Blume Dolls Blossom at Retail
To celebrate the launch of its new doll line, Skyrocket engaged 22 YouTube influencers to produce videos to go live on “Blume Day,” June 21.