Packaged for Success
Matt Nuccio, president of the New York-based graphic design firm, shares his insights on designing toy packaging for specialty versus mass.
Toymakers Shift Business Models for a More Sustainable World
More toymakers are evaluating their business models to create and maintain a more sustainable world, and the development of sustainable toys is heating up.
Spreading the Word About Toy Safety
The Toy Association offers its top tips for safe summer fun for toy companies and retailers to leverage and help spread the word.
Discovery Launches Discovery Game Studios
Discovery announced the official launch of Discovery Game Studios, which will serve as a hub for the creation, licensing, and distribution of games for PC, video game consoles, and mobile game platforms.
First-Ever Magic: The Gathering Animated Series Heads to Netflix
Netflix is teaming up with Joe and Anthony Russo, Wizards of The Coast, and Hasbro’s Allspark Animation to create the first-ever Magic: The Gathering animated series.
LEGO to Launch Despicable Me Building Sets in 2020
LEGO expands its partnership with Universal Brand Development and Illumination with LEGO Despicable Me sets, timed to the 2020 film, Minions: The Rise of Gru.
Brand Profile: Mister Rogers’ Neighborhood
Following its 50th anniversary celebration for Mister Rogers’ Neighborhood and all the promotions that took place last year, the company has seen renewed interest in all things Mister Rogers. The redesign of its Mister Rogers’ Neighborhood legacy website earned it a Webby People’s Voice Award this year, while the property’s first-ever poetry book for kids, A Beautiful Day in the Neighborhood (illustrated by Luke Flowers) from Quirk Books, launched…
The Focus Group of One
John Brady confesses to his own focus group of one—his grandchildren— and how their digital usage has impacted his outlook of the toy industry.
Alpha Group Named Master Toy Partner for Chuggington
Herschend Entertainment Studios named Alpha Group as the global master toy partner in the multi-year collaboration.