Zynga Launches First Snap Games’ Exclusive Game
Zynga announced the launch of its battle royale game, Tiny Royale, exclusively on Snap Inc’s new real-time multiplayer gaming platform, Snap Games.
Baby Shark Animated Series Swims onto Nickelodeon
Nickelodeon and SmartStudy, the global entertainment company behind Pinkfong, will develop a new original animated series based on Baby Shark. Viacom Nickelodeon Consumer Products will manage consumer products licensing worldwide, excluding Asia, for the property.
King Features to Rep Moomin, Tulipop
King Features reached an agreement with Bulls Licensing to represent Moomin for merchandise, advertising, and promotions in the U.S. and Canada.
Jazwares Names Master Toy Partner for Sony Picture’s ‘Vivo’
Jazwares announced its collaboration with Sony Pictures Consumer Products as the master toy licensee for Vivo, the upcoming animated musical film featuring 11 songs written by Lin-Manuel Miranda.
Viacom, pocket.watch Expand Partnership
Viacom Nickelodeon Consumer Products will manage licensing for Ryan’s World and Ryan’s Mystery Playdate across key markets beyond North America.
2019 International Licensing Awards Winner Announced
Licensing International (LIMA) revealed the winners of the 2019 International Licensing Awards following day one of Licensing Expo at the Mandalay Bay Convention Center in Las Vegas. For the first time, the submission and judging process for the awards took place entirely online, resulting in a more internationally diverse group of nominees and winners than in years past. More than 600 entries were judged by 150 executives in 18…
Licensed Merch Sales Grew 3.2 Percent in 2018
The retail sales of licensed merchandise and services grew to $289.3 billion in 2018. Notably, an average of 79 percent of respondents’ business came from brick-and-mortar.
Cartamundi to Acquire The United States Playing Card Company
Cartamundi has signed an agreement to purchase The United States Playing Card Company, owner of iconic Bicycle playing cards brand, from Newell Brands.
Activision Blizzard Focuses on Esports, Leading Programs at Licensing Expo
Activision and Blizzard Entertainment franchises continue to grow beyond gameplay, with consumer products that innovate its leading gaming brands.